Strategic Analysis and Market Penetration Plan for Harley-Davidson in Brazil

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Running head; HERLEY-DAVIDSON COMPANYStrategic Analysis and Market Penetration Plan for Harley-Davidson inBrazilHarley-Davidson CompanyNameInstitutionDateHarley-Davidson has established itself as a powerful brand in the global motorcycle industry,and its strategy in expanding into emerging markets like Brazil requires a comprehensiveapproach. Based on the information provided, address the following:1.Strategic Leadership: Analyze how Harley-Davidson’s leadership, both historically andin the present day, has contributed to its growth and ability to maintain its competitiveedge in the global market. How has the company’s leadership shaped its mission andstrategic direction, particularly in international markets like Brazil?2.Market Entry Strategy: Evaluate Harley-Davidson's market entry strategy into Brazil,including the challenges and opportunities it faces in this market. How can the companyleverage its brand reputation while considering local market conditions, consumerbehavior, and cultural differences?3.SWOT Analysis Application: Using the SWOT analysis presented in the report, discusshow Harley-Davidson can use its strengths and opportunities to overcome the identified

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