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SC Johnson: Strategic Marketing Plan for OFF! Scented Insect Repellent

Develops a strategic marketing plan for SC Johnson's OFF! brand.

Sophia Johnson
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SC Johnson: Strategic Marketing Plan for OFF! Scented Insect RepellentSC Johnson Public ReportYour nameYour Instructors nameCourse No.Your Institutions nameDate:Develop a comprehensive strategic marketing plan for SC Johnson's OFF!Scented InsectRepellent. Your plan should include an analysis of the target market, competitive landscape,marketing objectives, and recommended strategies for product positioning, pricing, distribution,and promotional activities. Additionally, discuss potential challenges and suggest metrics forevaluating the plan's effectiveness.Word Count Requirement:2000-2500 words.

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