MKT 421 Blue Ocean Strategy Paper
Paper on blue ocean strategy.
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Blue Ocean Strategy Paper 1
MKT 421
Blue Ocean Strategy Paper
Name
Date
Instructor Name
How did the adoption of the Blue Ocean Strategy in the Salon and Spa business, specifically through
the introduction of Wedding Services, help the company create a competitive advantage and
differentiate itself from competitors? Compare this approach with the challenges of operating in a
Red Ocean market, and analyze the potential long-term benefits and risks of using the Blue Ocean
strategy in such a business. (Word count: 750-1000 words)
MKT 421
Blue Ocean Strategy Paper
Name
Date
Instructor Name
How did the adoption of the Blue Ocean Strategy in the Salon and Spa business, specifically through
the introduction of Wedding Services, help the company create a competitive advantage and
differentiate itself from competitors? Compare this approach with the challenges of operating in a
Red Ocean market, and analyze the potential long-term benefits and risks of using the Blue Ocean
strategy in such a business. (Word count: 750-1000 words)
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Document Details
University
University of Phoenix
Subject
Marketing