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MKT 421 Blue Ocean Strategy Paper

Paper on blue ocean strategy.

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Blue Ocean Strategy Paper1MKT 421Blue OceanStrategyPaperNameDateInstructor NameHow did the adoption of the Blue Ocean Strategy in the Salon and Spa business, specifically throughthe introduction of Wedding Services, help the company create a competitive advantage anddifferentiate itself from competitors? Compare this approach with the challenges of operating in aRed Ocean market, and analyze the potential long-term benefits and risks of using the Blue Oceanstrategy in such a business. (Word count: 750-1000 words)

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Document Details

University
University of Phoenix
Course
MKT 421
Subject
Marketing

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