PERCEPTUAL MAPS: Role Of Perception Maps - MKT 421

Name: PERCEPTUAL MAPS: Role Of Perception Maps - MKT 421
Brand: University of Phoenix
Price: 1 USD
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Author: Ethan Brown

This Homework Presentation explains the role of perception maps in identifying market positioning.

Ethan Brown

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PERCEPTUAL MAPS
Role of Perception Maps
MKT 421
Name
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Introduction
 The perceptual map is a diagrammatic
representation of how customers perceive a
certain product in the market.
 Perceptual mapping is important because it
helps the company to use the position in the
map to do marketing
 The map can be created by placing the
product brand by line or relative to
competition
 Perception maps show the exact position
of a product or a brand in the market

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University

University of Phoenix

Subject

Marketing

PERCEPTUAL MAPS: Role Of Perception Maps - MKT 421

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