MKT 421 Perceptual Mapping Complete

Name: MKT 421 Perceptual Mapping Complete
Brand: University of Phoenix
Price: 1 USD
Availability: InStock
Author: Ethan Brown

This Class Presentation provides a complete guide to perceptual mapping techniques in marketing research.

Ethan Brown

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MKT 421 Perceptual Mapping
Complete a perceptual map that includes a
minimum of 10 competitors from that same
industry. Explain why you placed each
competitor on its particular spot on the map

What is Perceptual Mapping
• What is Perceptual mapping?
• A perceptual plan is the ocular method intended to demonstrate how the standard target bazaar customer
appreciate the location of the rival goods in the market. It is a device that attempt to plan the customer’s
observation and sympathetic in a plan.
• The phrase ‘perceptual’ appear from the phrase ‘perception’, which essentially points to the customer’s
sympathetic of the rival goods and their linked characteristic.
• The mainly general appearance plan for a perceptual map is to use two determinant characteristic as the X
and Y axes of a graph, however there are also other formats that are sometimes used.
▪ Today in Every industry ,there are many competitors and they are increasing at a very high rate.
▪ For instance, an automobile industry which has many competitors and they keep on increasing

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University

University of Phoenix

Subject

Marketing

MKT 421 Perceptual Mapping Complete

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