MKT 421 Perceptual Mapping Complete
This Class Presentation provides a complete guide to perceptual mapping techniques in marketing research.
Ethan Brown
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What is Perceptual Mapping
• What is Perceptual mapping?
• A perceptual plan is the ocular method intended to demonstrate how the standard target bazaar customer
appreciate the location of the rival goods in the market. It is a device that attempt to plan the customer’s
observation and sympathetic in a plan.
• The phrase ‘perceptual’ appear from the phrase ‘perception’, which essentially points to the customer’s
sympathetic of the rival goods and their linked characteristic.
• The mainly general appearance plan for a perceptual map is to use two determinant characteristic as the X
and Y axes of a graph, however there are also other formats that are sometimes used.
▪ Today in Every industry ,there are many competitors and they are increasing at a very high rate.
▪ For instance, an automobile industry which has many competitors and they keep on increasing
• What is Perceptual mapping?
• A perceptual plan is the ocular method intended to demonstrate how the standard target bazaar customer
appreciate the location of the rival goods in the market. It is a device that attempt to plan the customer’s
observation and sympathetic in a plan.
• The phrase ‘perceptual’ appear from the phrase ‘perception’, which essentially points to the customer’s
sympathetic of the rival goods and their linked characteristic.
• The mainly general appearance plan for a perceptual map is to use two determinant characteristic as the X
and Y axes of a graph, however there are also other formats that are sometimes used.
▪ Today in Every industry ,there are many competitors and they are increasing at a very high rate.
▪ For instance, an automobile industry which has many competitors and they keep on increasing
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Document Details
University
University of Phoenix
Subject
Marketing