Essentials Of Marketing: A Marketing Strategy Planning Approach by Perreault William D, Cannon Joseph P., McCarthy, E. Jerome

Essentials Of Marketing: A Marketing Strategy Planning Approach by Perreault, Cannon, and McCarthy provides a comprehensive overview of marketing principles and strategies. The 15th edition covers essential concepts in marketing with a strategic planning approach. Supplement your learning with our extensive resources such as Test Banks, Sample Exams, and Solution Manuals for a well-rounded understanding of marketing strategies.