Essentials Of Services Marketing by Christopher Lovelock, Jochen Wirtz, Patricia Chew

Explore the world of Services Marketing with Essentials Of Services Marketing by Christopher Lovelock, Jochen Wirtz, and Patricia Chew. This comprehensive textbook delves into the intricacies of marketing services, offering practical insights and strategies. Access resources like Test Banks and Solution Manuals to enhance your understanding and excel in this dynamic field.