Marketing Research by Alvin C. Burns, Alvin C. Burns, Ann Veeck, Ronald F. Bush

Enhance your understanding of marketing research with “Marketing Research” by Burns, Veeck, and Bush. Access class notes, test banks, and end-of-chapter solutions among other resources to sharpen your knowledge and excel in your marketing studies. The textbook, available in several editions, is a comprehensive guide to mastering the principles and practices of market research in today's dynamic business environment.