MKTG 2 by Joel R. Evans, Barry R. Berman, William J. Wellington

Gain a comprehensive understanding of marketing with MKTG 2 by Berman, Evans, and Wellington. This textbook, in its Second Canadian Edition, offers valuable insights into marketing principles and strategies. Find support with Test Banks for assessments and End of chapter Solutions for a thorough grasp of the material. Enhance your learning with Sample Exams to test your knowledge effectively.