Services Marketing: Concepts, Strategies, And Cases by K. Douglas Hoffman, John E.G. Bateson

Explore the dynamic world of Services Marketing with Services Marketing: Concepts, Strategies, And Cases by Bateson and Hoffman. This book delves into the unique challenges and strategies involved in marketing services. Enhance your understanding with Test Banks and Sample Exams, and master key concepts with End of Chapter Solutions. Perfect for students and professionals in the marketing field.