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Business Management /Blue Ocean Strategy and Value Matrix

Blue Ocean Strategy and Value Matrix

Business Management3 CardsCreated 2 months ago

This deck covers key concepts of the Blue Ocean Strategy and the Value Matrix, focusing on innovation, differentiation, and cost strategies.

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Òceano Azul

Se basa en superar el dilema de si es solo diferenciaciòn o bajos costos. Donde la innovaciòn en valor combina ambos.
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Key Terms

Term
Definition
Òceano Azul
Se basa en superar el dilema de si es solo diferenciaciòn o bajos costos. Donde la innovaciòn en valor combina ambos.
MAtriz de valor
Eliminar, Reducir, aumentar, crear ELIREACRE
DEFINE CADA UNO
Eliminar= quitar factores de la industria q no aportan valor Reducir= Disminuir factores q estàn sobredimensionados Aumentar= Fortalecer aquellos elem...
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Blue Ocean Strategy and Value Matrix
TermDefinition
Òceano Azul
Se basa en superar el dilema de si es solo diferenciaciòn o bajos costos. Donde la innovaciòn en valor combina ambos.
MAtriz de valor
Eliminar, Reducir, aumentar, crear ELIREACRE
DEFINE CADA UNO
Eliminar= quitar factores de la industria q no aportan valor Reducir= Disminuir factores q estàn sobredimensionados Aumentar= Fortalecer aquellos elementos q se envuentran infravalorados Crear= Introducir caracterìsticas que no existen en el sector (nuevo servicio)