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Business Management /Estrategias Competitivas

Estrategias Competitivas

Business Management5 CardsCreated 2 months ago

This deck covers the key competitive strategies including cost leadership, differentiation, and focus strategies.

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tipos de ventajas competitivas

Liderazgo en costos, diferenciaciòn, enfoque en c/u
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Key Terms

Term
Definition
tipos de ventajas competitivas
Liderazgo en costos, diferenciaciòn, enfoque en c/u
Liderazgo en costos
Ofrecer costos bajos en un sector industrial, como Tottus
Diferenciaciòn
Ofrecer un producto q sea ùnico y diferenciado, como apple
enfoque en costos
Costo màs bajo dentro de un segmento en particular
Enfoque en diferenciaciòn
Se dirige a un segmento especìfico ofreciendo caracterìsticas ùnics, como Belcorp que ofrece cosmèsticos a gente muy ficha dentro de una industria
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Estrategias Competitivas
TermDefinition
tipos de ventajas competitivas
Liderazgo en costos, diferenciaciòn, enfoque en c/u
Liderazgo en costos
Ofrecer costos bajos en un sector industrial, como Tottus
Diferenciaciòn
Ofrecer un producto q sea ùnico y diferenciado, como apple
enfoque en costos
Costo màs bajo dentro de un segmento en particular
Enfoque en diferenciaciòn
Se dirige a un segmento especìfico ofreciendo caracterìsticas ùnics, como Belcorp que ofrece cosmèsticos a gente muy ficha dentro de una industria