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Business Management /Estrategias De Integracion

Estrategias De Integracion

Business Management3 CardsCreated 2 months ago

This deck covers key concepts of vertical and horizontal integration strategies, providing examples of each.

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Integraciòn verttical hacia delante

Se refiere a la distribuciòn, las actividades para llegar al cliente final. Por ejemplo, una empresa de ropa decide abrir sus propias tiendas en lugar de vender a distribuidores o comprar a los distribuidores.
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Key Terms

Term
Definition
Integraciòn verttical hacia delante
Se refiere a la distribuciòn, las actividades para llegar al cliente final. Por ejemplo, una empresa de ropa decide abrir sus propias tiendas en lugar...
integraciòn vertical hacia atras
Controlar las actividades de sus proveedores o mpd. Como Starbucks que adquiriò una finca de Cafè en Costa rica
Integraciòn horizontal
Proceso de adquirir o fusionarse con competidores en la industria. Como disney cuando comprò a pixar y marvel
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Estrategias De Integracion
TermDefinition
Integraciòn verttical hacia delante
Se refiere a la distribuciòn, las actividades para llegar al cliente final. Por ejemplo, una empresa de ropa decide abrir sus propias tiendas en lugar de vender a distribuidores o comprar a los distribuidores.
integraciòn vertical hacia atras
Controlar las actividades de sus proveedores o mpd. Como Starbucks que adquiriò una finca de Cafè en Costa rica
Integraciòn horizontal
Proceso de adquirir o fusionarse con competidores en la industria. Como disney cuando comprò a pixar y marvel