2024-2025 MBA -706 Darrat Exam 1 with Answers (63 Solved Questions)

Name: 2024-2025 MBA -706 Darrat Exam 1 with Answers (63 Solved Questions)
Brand: Academic Documents Platform
Price: 4.99 USD
Availability: InStock
Author: Ava Martinez

2024-2025 MBA -706 Darrat Exam 1 with Answers gives you a competitive edge by letting you practice with real exams.

Ava Martinez

Contributor

4.9

about 2 months ago

Preview (6 of 17)

MBA - 706 Darrat (Exam 1)
100% VERIFIED ANSWERS
2024/2025 CORRECT
Marketing
identifying and meeting human and social needs in a way that harmonizes with the
goals of the organization
Marketing Management
the art and science of choosing target markets and getting, keeping, and growing
customers through creating, delivering, and communicating superior customer value
Goods
Physical goods constitute the bulk of most countries' production and marketing efforts
Services
As economies advance, a growing proportion of their activities focus on the produc- tion
of services
Events
Marketers promote time-based events, including major trade shows, artistic
performances, and company anniversaries
Experiences
orchestrating several services and goods, a firm can create, stage, and market
experiences

Persons
Artists, musicians, CEOs, physicians, high-profile lawyers and financiers, and other
professionals often get help from marketers
Places
Cities, states, regions, and whole nations compete to attract tourists, residents, facto-
ries, and company headquarters
Properties
intangible rights of ownership to either real property (real estate) or financial property
(stocks and bonds)
Organizations
Museums, performing-arts organizations, corporations, and nonprofits all use marketing
to boost their public image and compete for audiences and funds
Information
disseminated knowledge
Ideas
organizations promote causes focused on issues such as poverty, climate change, civil
rights, social justice, racial discrimination, gender inequality, health care availability, and
child-
hood obesity.
4 Major Market Forces
Technology: Massive amounts of information and data about almost everything are now
available to both consumers and marketers.
Globalization: Geographic and political barriers have been eroded as advanced

telecommunication technologies and workflow platforms that enable all types of comput-
ers to work together continue to create almost limitless opportunities for communication,
collabora- tion, and data mining.
Physical Environment: Climate change—a term referring to lasting changes in Earth's
global climate as well as changes in regional climates—can have a significant impact on
a company's business activities. Health conditions-range from short-term illnesses that
are confined to a particular geographic area to pandemics that spread across the globe.
Changes in health conditions can influence not only the operations of pharmaceutical,
biotechnology, and health management companies but also companies that are not
directly related to health care.
Social Responsibility: Because marketing's effects extend to society as a whole,
marketers must consider the ethical, environmental, legal, and social context of their
activities.
3 Key Marketing Outcomes
New Consumer Capabilities:
-online resources as a powerful information and purchasing aid
-mobile connectivity to search, communicate, and purchase on the go
-tap into social media to share opinions and express loyalty
-actively interact with companies
-reject marketing they find inappropriate or annoying
-extract more value from what they already own
New Company Capabilities:
-use the internet as a powerful information and sales channel, including for individually
differentiated goods.
-collect fuller and richer information about markets, customers, prospects, and
competitors.
-reach consumers quickly and efficiently via social media and mobile marketing,

Loading page 4...

sending targeted ads, coupons, and information.
-improve purchasing, recruiting, training, and internal and external communications.
-improve their cost efficiency.
New Competitive Environment:
-Deregulation
-Privatization
-Retail transformation
-Disintermediation
-Private labels
-Mega-bands
Holistic Marketing
Concept is based on the development, design, and implementation of marketing
programs, processes, and activities that are based on breadth and interdependencies.
Recognizes that everything matters in marketing and that a broad, integrated
perspective is often necessary.
Four components of holistic marketing are relationship marketing, integrated marketing,
internal marketing, and performance marketing
Relationship Marketing
aims to build mutually satisfying long-term relation- ships with key constituents in order
to earn and retain their business
Marketing Network
which consists of the company and its supporting stakeholders (customers, employees,
suppliers, distributors, retailers, and others) with whom it has built mutually profitable
business relationships.

Loading page 5...

Integrated Marketing
coordinates all marketing activities and marketing programs and directs them toward
creating, communicating, and delivering consistent value and a consistent message for
consumers, such that "the whole is greater than the sum of its parts."
Internal Marketing
an element of holistic marketing is the task of hiring, training, and motivating able
employees who want to serve customers well.
Performance Marketing
understanding the financial and nonfinancial returns to business and society from
marketing activities and programs
Production Concept
consumersprefer products that are widely available and inexpensive
Product Concept
consumers favor products offering the highest quality, the best performance, or
innovative features
Selling Concept
consumers and businesses, if left alone, won't buy enough of the organization's
products
Marketing Concept
customer-centered, sense-and-respond philosophy
The job of marketing is not to find the right customers for your products but to develop
the right products for your customers

Loading page 6...

5 more pages available. Scroll down to load them.

Preview Mode

100%

Study Now!

XY-Copilot AI

Unlimited Access

Secure Payment

Instant Access

24/7 Support

AI Assistant

Document Details

Subject

Other Exams & Certifications

2024-2025 MBA -706 Darrat Exam 1 with Answers (63 Solved Questions)

Study Now!

Document Details

Related Documents

Wiley Series 57 Securities Licensing Exam Review 2020 + Test Bank (2020)

Police Officer Exam For Dummies, 2nd Edition (2022)

California Real Estate License Express: All-in-One Review and Testing (2020)

ACFT For Dummies (2020)

Securities Industry Essentials Exam 2023-2024 For Dummies (2022)

College Admission 101: Expert Advice for the New Challenges in Admissions, Testing, Financial Aid, and More (2022)

Beautiful Union Study Guide: A Practical Companion for Deep Reflection, Good Conversation, and Tough Questions You Really Want to Ask (2023)

Maryland Home Improvement Practice Exam with Answers (194 Solved Questions)

Carolyn Cross Assessment Mine Pracitce Exam with Answers (125 Solved Questions)

IICL Container Inspector's Pracice Exam with Answers (80 Solved Questions)