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BSA 502 Riordan Manufacturing: Sales and Marketing

This assignment examines the sales and marketing strategies used by Riordan Manufacturing to enhance business performance.

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RIORDAN MANUFACTURING: SALES AND MARKETING 1
BSA 502 Riordan Manufacturing: Sales and Marketing
Evaluate Riordan Manufacturing’s current sales and marketing systems, including its use of
customer relationship management (CRM) and historical sales data. Discuss the challenges
associated with disparate record-keeping methods across departments and propose a standardized
solution to improve efficiency, customer satisfaction, and revenue forecasting. Provide specific
recommendations for system integration and modernization.
Word Count: 1,200–1,500 words.
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Document Details

University
University of Phoenix
Subject
Business Management

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