Class Notes for Framework for Marketing Management, 6th Edition

Stay ahead in class with Class Notes for Framework for Marketing Management, 6th Edition, an essential study resource.

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Preface
Just as A Framework for Marketing Management, 6th edition, is a shortened version of
Kotler/Keller’s Marketing Management, 15th edition, the Instructor’s Manual (IM) for A
Framework for Marketing Management, 6th edition, provides the essentials of the
Marketing Management, 15th edition, IM, including learning objectives, an executive
summary, suggested assignments and debates/discussion materials, and a chapter outline.

For the instructor teaching a survey marketing management course, or a substantially
abbreviated course, the Framework IM provides the basis for additional flexibility. For
example, if the course calls for the use of substantial case material, the Framework IM
provides the opportunity to select cases that complement each chapter. The Harvard
Business School Web site has a special section of recommended cases for a previous
edition that may be adapted to use with A Framework for Marketing.

https://cb.hbsp.harvard.edu/cbmp/resources/marketing/docs/MKT-Kotler-Keller.pdf

The Internet link for other cases is:

http://harvardbusinessonline.hbsp.harvard.edu

To summarize, the Framework IM is organized as follows:

Learning/Teaching Objectives: Objectives that blend with and complement
the Kotler/Keller text learning objectives.

Executive Summary: An executive summary from the chapter
Assignments: Suggested assignments that align with the chapter content and
include related articles in some instances

Chapter Outline: A detailed topic/sentence outline to provide an overall
framework to determine when and how to utilize the suggested lectures and/or
other support materials.

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