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Marketing Strategy and Analysis of Turkish Airways: Differentiation and Competitive Advantage in the Airline Industry

Marketing strategy and analysis of Turkish Airways.

Lucas Allen
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1Marketing Strategy and Analysis of Turkish Airways: Differentiation andCompetitive Advantage in the Airline IndustryAnalyzethemarketingstrategyofTurkishAirways,focusingonitsmarketsegmentation, targeting, positioning, and the effectiveness of its marketing mix. Howdo these elements contribute to the airline's competitive advantage in the low-costairline industry? In your response, evaluate the role of pricing strategy, distribution,and promotional tactics.Word Count Requirement: 1500-2000 words

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