Consumer Behavior by Joseph Wisenblit, Leon Schiffman, S. Ramesh Kumar, Aron O'Cass, Angela Paladino, Jamie Carlson

Consumer Behavior by Wisenblit, Schiffman, Kumar, O'Cass, Paladino, and Carlson is a comprehensive textbook on marketing. The 11th and 12th editions delve into the psychology behind consumer choices. Access supporting materials like Test Banks and End of Chapter Solutions to enhance your understanding of consumer behavior theories and their practical applications in the market.