Services Marketing: Integrating Customer Focus Across The Firm by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

Services Marketing: Integrating Customer Focus Across The Firm by Zeithaml, Bitner, and Gremler is a comprehensive marketing textbook focusing on service industries. The 7th edition covers essential concepts in service marketing, providing a deep understanding of customer-centric strategies. Access supporting materials like Test Banks and Solution Manuals to enhance your learning and exam preparation.