Services Marketing: Integrating Customer Focus Across the Firm 7th Edition Test Bank

Improve your exam results with Services Marketing: Integrating Customer Focus Across the Firm 7th Edition Test Bank, which includes a variety of MCQs and detailed answers to guide you.

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Chapter 01 Introduction to ServicesAnswer KeyMultiple Choice Questions1.In the simplest terms, _____ are deeds, processes, and performances.A.AttributesB.ExperiencesC.ServicesD.GoodsE.BenefitsAccessibility: Keyboard NavigationBloom: RememberDifficulty: EasyLearning Objective: 01-01 Explain what services are and identify important trends in services.2.The maintenance contract offered by Sears on its Kenmore refrigerators, dishwashers, and microwavesis an example of a(n) _______.A.ServiceB.ExperienceC.AttributeD.GoodE.BenefitAccessibility: Keyboard NavigationBloom: UnderstandDifficulty: EasyLearning Objective: 01-01 Explain what services are andidentify important trends in services.3.The core offerings of hospitals, hotels, and banks are primarily deeds and performances and thereforeare_________________.A.ServicesB.ExperiencesC.AttributesD.GoodsE.BenefitsAccessibility: Keyboard NavigationBloom: UnderstandDifficulty: EasyLearning Objective: 01-01 Explain what services are and identify important trends in services.

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