2024-2025 D373 WGU OA Marketing in The Digital Era Practice Exam with Answers (120 Solved Questions)

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MarketingintheDigitalEraD373WGUOA100%VERIFIED ANSWERS2024/2025 CORRECTTarget customersCustomers based on a predefined geographic boundaryMarket segmentationDividing a market through variables such as age, gender, education level, family size,occupation, income, and morePsychographicFocus on the intrinsic traits the target customer has, such as values, personalities,interests, attitudes, conscious and subconscious motivators, lifestyles, and opinionsBehavioralThe way customers go through their decision making and buying processes,includingattitudes towards the brand, the way they use it, and their knowledge baseWhat is marketing?The set of institutions and processes for creating, communicating, delivering, andexchanging offers that have value for customers, clients, partners, and societyMarketing Coordinator

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Entry-level marketing position responsible for planning, executing, and managing avariety of functions to deliver value to the customer and the organization (1-3 years).Marketing DirectorMid-level marketing position responsible for planning, executing, and managing avariety of functions to deliver value to the customer and the organization, with 7-10years of experienceVice PresidentSenior-level marketing position responsible for planning, executing, and managing avariety of functions to deliver value to the customer and the organization, with 11-15years of experienceChief Marketing OfficerTop-level marketing position responsible for planning, executing, and managing avariety of functions to deliver value to the customer and the organization, with 20+ yearsof experienceWho is responsible for ROI? (return on investments)Chief marketing officerWhat is the traditional marketing mix?Product, price, place, promotionWhat is the expanded marketing mix?Product, price, place, promotion people,process, physical evidenceStrategyRepresents what the company intends to do

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ExecutionRepresents how the company intends to do itProspectsPotential customers who haven't bought from the company yetCustomersPeople who have bought from the companyPositioningThe culmination of the products, services, and experiences that a brand provides toconvey value and meet customer wants, needs, and expectationsConflictOccurs when different companies or competitors have conflicting goalsBuyer's JourneyThe process a buyer goes through from recognizing a need or opportunity to making apurchase decision and evaluating the post-purchase experienceBrandAn identifiable and differentiated product, service, person, movement, etc.Brand promiseWhat a brand promises to deliver to a customerBrand awarenessAwareness of the existence of a brandBrand positioning

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The unique place the brand occupies in the consumer's mind, linked to benefitsreceivedBrand relevanceOccurs when there is only one relevant choice, making all other brands irrelevantBrand purposeThe reason the brand exists, goes beyond just sellingBrand storytellingExpressing the mission, vision, values, and passion of a brand through a narrative thatdraws in the audienceBrand differentiationHow a brand or brand family is delineated, including line extension, brand extension,flanker brands, down market and up market extensions, co-branding, etc.Brand experienceThe totality and quality of the interactions and engagements a customer has with acompany, informing their perception and opinion of the brandPurchase decisionFactors influencing a customer's decision to purchase a product or service, includingloyalty and rewards, ordering ease and convenience, user experience, interaction,transparency, and purposeDemographicsVariables such as age, gender, education level, family size, occupation, income, etc.Psychographics

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Intrinsic traits of a target customer, such as values, personalities, interests, attitudes,conscious and subconscious motivators, lifestyles, and opinionsLifestyleThe way a person lives and behaves, including their activities, interests, and opinionsAIOActivity, interest, and opinion-factors used in psychographic segmentationBuying processThe process a business goes through when making a purchase, including the buyingcenter, influencers, decisionmakers, buyers, and gatekeepersPersonaA semi-fictional representation of an ideal customerWhat is Ingredient branding?a Brand features Another brand in its productWhy do we buy?Functional, habitual, cost, emotional, social, self expressive benefitsWhat is an upmarket extension?Involves introducing a brand at a higher price pointWhat is equal pay cobranding?Both brands are featured prominentlyWhat is sponsorship branding?Two or more brands sponsor an event such as sports for shared exposure andgoodwill

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