Analysis of Business Strategies and Quality Cost Management in ABC Company

A business analysis focusing on strategic management and quality cost management practices in ABC Company.

Chloe Martinez

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Analysis of Business Strategies and Quality Cost Management in ABC CompanyQuestion #2The ABC Company manufactures widgets. It competes and plans to grow by selling high-qualitywidgets at low prices and by delivering them to customers quickly. There are many othercompanies in the industry producing similar widgets. ABC believes it needs to continuouslyimprove its manufacturing and delivery processes and that having satisfied employees are bothcritical to its long-term success.a) Based on this information, what type of strategy to you believe ABC is pursuing?Be sure toback up your claim with specific evidence.b)List and justifyeight metrics (2 in each of the Balanced Scorecard perspectives) that youbelieve ABC should include in its Balanced Scorecard.c) ABC calculates the following figures:2011 operating income$1,850,0002012 operating income$2,013,000Growth component$85,000Price-recovery component($72,000)Productivity component$150,000In addition, the market for widgets did not grow in 2012, input process did not change in 2012,and ABC reduced its selling price in 2012.Based on this information, do you believe ABC’s increase in operating income in 2012 isconsistent with the strategy you identified in part a?Be sure to justify your answer withspecific information.a)ABC is pursuing penetration pricing policy. As the product of the ABC is not new, andit is already present in the market, ABC is giving the same product at a lower price inorder to penetrate the market.Since the ABC believes in long term success it cangradually increase the price of the product later on.b)Customer perspective:New products, responsive supplyInternal perspective:Technological capability, manufacturing excellenceInnovation & learning:Technology leadership, product focusFinancial perspective:Survive,succeed

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