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Analyzing Kodak's Evolution and Lessons in Managing Change

A business case study on Kodak�s evolution and management lessons.

Ethan Wilson
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Analyzing Kodak's Evolution and Lessons in Managing ChangeChapter1 of your textbook includes, onpage 9, Table 1.1, “Managing Change: Some Lessonsfrom the Four Stories.”Review thefour “lessons” (bullet points) on the table, and think aboutwhatsome of the key “learning points” you gleaned about change from these stories. Then, doone of two things:1. Post thetop three learning points you gleaned from the stories, and include how thestories for change helped you learn these points, or2. Research one of thefour companies and see how or if that company has since changed(yet more) since the time of the book’s publication. How did that recent change fit withor not fit in with the “lessons” that the textbook mentions the company “learned” fromtheiroriginalsetofchanges?Explainwhatyoufind(bringtheURLoftheresearch/article you used to help you).Your instructor will follow up with you with additional questions throughout the week to pushthe learning further. Feel free to discuss your classmates’ findings and thoughts on thesequestions with each other as well.ANSWER 1The top three learning points that I gleaned from the stories are:1.Change involves risk and uncertainty2.Managers of change need to address the question for staff of“How will I be affected?”

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Business Management

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