BC580 Strategic Management Poultry Farm Project

Name: BC580 Strategic Management Poultry Farm Project
Brand: University of Port Harcourt
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Author: Alexander Lee

Strategic management assignment focusing on a poultry farm project.

Alexander Lee

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Running head: POULTRY FARM PROJECT 1
1
Poultry Farm Project
Linda Pham
BC580 Strategic Management
Jones International University
June 21, 2015
Analyze the business strategy, leadership system, and global expansion potential of Kenchic
International Company. How can the company leverage its strengths to expand into international
markets, and what business model would be most suitable for this global expansion? Additionally,
evaluate the potential challenges and opportunities for Kenchic's growth, including considerations
for competition and market entry strategies. Use relevant business theories and concepts to support
your analysis. Your response should be approximately 2,500 words.

2
1. ABSTRACT
Kenchic International Company is an international formed in the 2012. The company is focused
towards transforming the world to a better place through conducting a fare business globally that
will promote the social, economic, political and environmental factors that affects human lives
daily. The company’s main objective is to transform the lives of the communities through
supporting farmers and business men in their businesses. The company plays a big role toward
improving the economy of the states through empowering business men and capacity building
The organization mission vision and goal;
1.1 Mission statement
“To be a leading center for towards economic growth”
1.2 Vision statement
“To enhance sustainable development through empowerment and capacity building”
1.3 Objectives and Goals
o To promote sustainable development
o To eradicate poverty
o To promote quality education
o To promote health
o To protect the environment
o Promote the economy
2. BUSINESS STRATEGY
The company invests a lot of capital towards supporting various business men especially the
vulnerable communities. The main aim of the project will be to establish and improve the welfare
of women and families across the world through commercial income generating enterprises. The
project has been in existence for 5years actively participating in poultry farming as a source of
income. The main vision of the project is to develop a self-sufficient group and maximizing profits
to ensure great value of returns in terms of shares but is hampered with some challenges.
2.1 Project Statement:

3
With the resent global burst in population and a worldwide demand for food, individuals now
begin to realize the potential of providing the most important human basic needs with the increased
awareness on health implication of red meat; there’s an increased demand for white meat that
makes poultry farming a viable business. The demand is far more than the already existing
production. The project is intended to be established in an area with the most vulnerable
temperature for agricultural products. In addition many supermarkets are also selling eggs and
poultry meat. Poultry farming is therefore one of the most promising enterprises in world beside
livestock farming and this is because they require little space and relatively small initial capital per
unit head compared to other livestock enterprises. There is easy availability of day-old chicks as
well as feeds around the market sector, if anything
Project objectives:
o Improve the economic condition of the members as well as other sectors of society
as a whole.
o Train the women in income generative activities in order to generate enough money
to support their families.
o To set up a women demonstration center where women will meet to train and seek
information.
o Train women farmers to acquire more efficient management skills in agricultural
production, harvesting, storage, processing and marketing.
o Help women farmers to objectively focus on the needs of the family and the
demands of the market and promote high value market-oriented crops and animals.
o Providing improved varieties of planting materials and breeds of animals that are
quick maturing and high yielding under average systems of management.
o Community mobilization and sensitization of the people to actively participate in
the various project components. In particular to encourage women farmers to
voluntarily form small farmer groups/associations and societies based on their interest
they themselves have in each enterprise.
o Ensure maximum returns in terms of profits on the invested funds to provide
generous dividends in share capitals for every member financial contribution.
2.2 Project implementation:

4
This project is targeted to commence from June 2015 depending on its response and success; The
Company plans to continue it further if the need so arises and it’s designed to follow the phases
mentioned below for its implementation.
First Phase – Preparation (First Quarter)
1. Recruiting workers.
o Manager (part time) 1
o Secretary/Cashier (part time) 1
o Poultry Caretaker 1
o Store keeper 1
o Salesman 5
o Security gourd 2
2. Preparation for the tools, equipment, and necessary documents.
3. Construction of fences and poultry facilities
4. Giving of orientation or training, including the methods and strategies in the operation of the
project.
Second Phase – Implementation Proper (Second and Third Quarter)
1. Purchase of the layers and care for their growth.
2. Distribution/Marketing of the chickens
Third Phase – Terminal Period (Fourth Quarter)
1. Assessment and Evaluation of the project
2. Continuity and expansion of the project
3. Preparation of documentary report to be sent to the donor agency
2.3 Project monitoring:

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University

University of Port Harcourt

Subject

Business Management

BC580 Strategic Management Poultry Farm Project

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