BSA 375 Kudler Fine Foods Loyalty Program

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Kudler Fine Foods Loyalty Program1Kudler Fine Foods Loyalty ProgramBSA375Based on the Kudler Fine Foods Frequent Shopper Program outlined in the providedinformation, what are the key system requirements for successfully implementing this programacross multiple storelocations? How will the proposed hardware and software solutions,including the use of a centralized system and replication servers, contribute to system efficiencyand data integrity?Word Count Requirement: 250-300 words.

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Kudler Fine Foods Loyalty Program2IntroductionKudler Fine Foods is a local high-end specialty food store located in theSanDiegometropolitan area. Kudler currently has three locations La Jolla, Del Mar and Encinitas. Eachlocationaverages about 8,000 square feet of retail space and is located in fashionable shoppingcenters.Kudler has requested a system to track purchases of individual customer’s through acustomerFrequent Shopper Program.StakeholderPresident Kathy Kudler:Current person in charge of the companyas the one who decidesonthe corporate strategies forKudler Fine Foods.Encinitas Store Manager Juanita Lopez: Current person in charge of the store at theEncinitas location.LaJollaStore Manager Kent Vesper: Current person in charge of the store at theLaJollalocation.DelMar Store Manager Laurie Priest: Current person in charge of the store at the DelMarlocation.Director Administration andHuman Resources Brenda Wagner: Directs the humanresources department. Coordinating activities, polices, personnel, and resources of KudlerFine Foods.Director Store Operations Yvonne Reynolds: Directs the activity for all locations ofKudler Fine Foods.

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Kudler Fine Foods Loyalty Program3Director Finance and Accounting Harvey Stephens: Harvey has the power of the purseand will need to approve funds for completing implementation of a new system. Harveywould also need the finance team to run cost benefit analysis to ensure cost saving.Computer Support Specialist: IT manager in charge of supporting all the computersystems with the Kudler locations.Accounting ClerkSupports accounting operations by filingpaperwork;mergingstatements;operatingsoftware programs.Project ScopeKudlerFrequent Shopper Programis a loyalty point program the tracks store purchasesand awarding points that can be redeemed for rewards items. Kudler Fine Foods is anot a storewhere the customersworryabout the price.Kudler sells specialized high-qualityproducts thatcustomers can’t find in regular stores.Kudler Fine Foods loyalty program points can be savedand redeemed forgifts likespecialtyfoods and airplane ticket upgrades are among some of thegifts available in the program(Kudler fine foods, 2007).The Frequent Shopper Program/loyalty program will beanautomated database thatexamines,stores, and reports the purchases made by customers. Kudler will use the collected data to predictfuture sales and purchases throughout the year. This program will also assist Kudler understandseasonal ordering levels.Frequent Shopping Program ObjectivesTrack shopping habits of Kudler customers:Shoppinghabitswill allow Kudlerunderstand the stock levels of products of each store location.Track customer points: Tracking points and allowing customers to see point levels willincrease customer interest in earning points.

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Kudler Fine Foods Loyalty Program4Reward frequent shoppers with high-end rewards: High-end reward like airfares upgradesand specialtyfoods.Increase in store profits: Maintaining stock levels of good selling items and the customerinterest in the loyalty program will increase profits.Determination of RequirementsKudler’s project determination requirements per the service request are necessary forcreating a Frequent Shopper Program for Kudler that tracks customer purchases. With everydollar spent the customer will be rewarded points that can be redeemed in the loyalty program.Goal-specific analyses including user and customer needs are to be identified.Process Automation–Analyze current processes and systemsProcess Improvements–Determine and identify system process improvementsProcess Engineering–Identify requirementsProcess Automation is to understand the current system by analyzing the current systemsat Kudler. There are a few questions to be asked. How to make customer shop more at Kudler?How to bring new customer into the store? This step is known as the problem analysis step. Nextis to find the bottom fine of the problem. This step is the Root Cause Analysis. This analysis willfocus on the reason for the problems. The root cause for kudler is that they want to stock moreitems that are frequently purchased. This will increase the ability to sell more of the desireditems, which will increase profit for Kudler Fine Foods.Process Improvements is basically determining how to improve the shopping experienceso that Kudler Fine Foods will increase sale throughout the store. The implementation of aFrequency Shoppers Program will draw people in for the items needed and entice the shoppers tobrowser the store for more deals.

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