Bus 508 Entrepreneurial Leadership Writing Assignment 1: Five Guys

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Running head:Bus 508 Entrepreneurial LeadershipBus 508 Entrepreneurial LeadershipWriting Assignment 1: Five GuysIn your analysis of Five Guys Burgers and Fries, how did the company's commitment to quality,simplicity, and customer satisfaction contribute to its success in the fast food industry? Discusshow these core values set Five Guys apart from its competitors and how they helped thecompany scale its operations. In your response, address the company's approach to employeemotivation, customer experience, and ethical practices. Ensure your response is 800-1000 words.

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Bus 508 Entrepreneurial Leadership2Entrepreneurial LeadershipWriting Assignment 1: Five Guys“Five Guys Burgers and Fries: Ingredients for Success”Five Guys Burgers and Fries has become a major contender for the forefront of the fastfood market. The Company was founded by the Murell brothers in 1986 in Washington D.C.They created a fast food chain that quickly grew to become one of the largest revenue producingchains and franchises in the country.Five Guys was created with a very simple plan that has helped to set it apart in thefast food business. The founders adopted a philosophy that at the time was a leader on the fastfood market. They created the business on the philosophy of “Sell a really good, juicy burger ona fresh bun. Make perfect French fries. Don’t cut corners” (Boone, 2012) This philosophy wasextremely simple and helped to guide the future of the business.Five Guys puts extreme emphasis on providing the highest quality of food possiblefor the customer. The company uses grass fed 80% lean beef for their burgers. They also neverfreeze the meat. Everything that is prepared at the restaurant is fresh. The company spends extramoney on quality ingredients such as Idaho Potatoes, and even takes the extra effort to preparethem in a way as to minimize the amount of oil the fries absorb when being made.

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Bus 508 Entrepreneurial Leadership3Five guys have also followed the mentality that the customer will be the company’sbest salesperson. The typical fast food chain spends 3% of revenue on advertising. Five Guysdoes not put anything towards advertisements. The company feels that if you treat a customerextremely well, give them a high quality product, the will leave and become a great source ofmarketing.Because the company does not spend money on advertising, they are able to take and put moremoney into quality of the food they prepare and let the satisfaction of customers be the avenue towhich they market their product. The menu is simple, yet the company spends more on ensuringthat no one leaves without being a satisfied customer. The extra money they put into theingredients and time preparing the food fresh helps to maintain this “word of mouth” marketingstrategy.Five Guys also ensures success by keeping a simple menu and ensuring thateverything prepared in the restaurant is prepared fresh. The company’s website mentions “FiveGuys does not currently have plans to add any items to our menu. We follow the philosophy offocusing on a few items, and serving them to the best of our ability. If we were to add to ourmenu, then you can guarantee that we would only do so if we could serve the highest qualityproduct possible” (Fiveguys.com, 2012). Fresh food preparation costs more than it would tostock up and buy in bulk. The company even made the original bread maker a partner to ensurethat the original bread recipe never changes. The stores get a shipment of fresh buns in everyday,and the location and distance from the bakery does not matter.

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