BUS 508 Internet Technology, Marketing, and Security

Study on internet technology, marketing, and security.

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Assignment #4: Internet Technology, Marketing, and SecurityBUS 508IntroductionSocial media marketing assist businesses to gain traffic or attention through social media sites.There are many social sites some are similar and some differ from the other, For instances,Twitter is a social site designed to let people share short messages and/or updates with others inthere group. Facebook, would be classified as a full social networking site that allows for sharingupdates, photos, joining events and a variety of other activities. These two mention social site arejust two of many in the social networking world.1. Evaluate the reason Social Marketing has become exceedingly popular among businesses ofall sizes.Technology has influenced the recent large changes in the way people communicate and expresstheir opinions. With theses advancements in communication it has increased user activity, aswell as viewership through several websites. Social marketing has become so popular amongstall businesses the first obvious reason is because it cut advertising cost in most cases by 50% orless with a high return. (www.forbes.com) Businesses are able to reach and/or connect with theirlarge target market faster. It is alsopopular because it allows a business to have repeat exposurewith their network. As their following increases their influence grows and results in attractingnew customers, media interviews, joint ventures partnerships and other possible opportunities.Social Media Marketing is becoming more and more popular because of its effectiveness ininforming the public about a company’s services and products. “This marketing strategy appeals
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