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BUS 508 Week 3 Assignment 1 Corporate Responsibility and Marketing Strategies

An analysis of corporate responsibility and marketing strategies in businesses.

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BUS 508 Week 3 Assignment 1 Corporate Responsibility and MarketingStrategiesAssignment 1: Corporate Responsibility and Marketing StrategiesUse the Internet to research the Apple Corporation, its current position and reputation regardingethical and social responsibility, and the strategies that it currently employs to market itsproducts.Write a six to eight (6-8) page paper in which you:1.Examine Apple’s current position on the company’s ethical and social responsibilities,and determine whether or not the company has met these responsibilities. Provide two (2)examples that support your position.•Current Position: Apple has a strong stance on sustainability, environmental protection, andlabor practices. For example, they focus on reducing carbon emissions and have pledged tobecome 100% carbon neutral across their entire supply chain by 2030. They also publish regularSupplier Responsibility reports to ensure ethical working conditions.•Examples:1.Apple's commitment to using 100% recycled materials in their products like theMacBook Air.2.Apple's Supplier Responsibility program aims to address labor rights by monitoringworking conditions in factories and taking corrective actions.2.Determine the impact that the publication of ethics and social responsibilities violationsmade by Apple’s suppliers has had on Apple’s reputation. Support your response with examplesof the impact in question.•Violations, such as the reports of poor working conditions and underpayment at factories inChina (e.g., Foxconn), have caused significant public scrutiny and affected Apple’s image.Although Apple has responded with stricter monitoring, it faces ongoing challenges to ensureethical treatment at all levels of its supply chain.•Examples:1.The 2010 Foxconn suicides sparked global backlash against Apple for workermistreatment.2.2015, Apple was criticized for labor abuses at supplier facilities in China, leading topublic relations challenges, but also pushed for stronger accountability and transparency.

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Document Details

University
Strayer University
Course
BUS 508
Subject
Business Management

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