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BUS 599 Strategic Diversification and Foreign Market Entry: A Comprehensive Business Expansion Plan

This assignment focuses on strategic diversification and the development of a business expansion plan for entering foreign markets.

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BUS 599Strategic Diversification and Foreign Market Entry: AComprehensive Business Expansion PlanFor this week’s assignment, you are tasked with writing a four (4) page paper where you willpresent a comprehensive strategy for thediversification of your business and its potential entryinto a foreign market. Please answer the following:1.DiversificationArgument:Howwould youargueforthe diversification of yourbusiness to the board of directors or potential investors? Whatkey factors will drive yourargument for diversification, and how will it help your business grow and succeed?2.Diversification Strategy: What specific products and industries would your businessconsider for diversification? Explain how synergies can be achieved from these activitiesto enhance your business's market position.3.Foreign Market Entry: Identify a foreign market that aligns with your business'sstrategic goals. Discuss which market entry strategy would be most effective for yourbusiness and why.4.Challenges in the Foreign Market: What potential challenges might your company facewhen entering the foreign market? How can these challenges be managed strategically tominimize their impact?5.Scenario for No Diversification: Provide a scenario in which it would not be advisablefor your company to diversify or expand into a foreign market. Justify your rationale withsupporting details.6.Ethical Business Environment: How will your company create an environment thatpromotes ethical behavior among its employees and stakeholders?Word Count Requirement: Your assignment should be approximately1,000-1,200 words

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Document Details

University
Strayer University
Course
BUS 599
Subject
Business Management

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