BUS499 Strategic Evaluation of Mergers and Acquisitions: A Comparative Analysis of Kellogg, EVOL, and Bright Harvest

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RUNNING HEAD: ASSIGNMENT 41Strategic Evaluation of Mergers and Acquisitions: A Comparative Analysis ofKellogg, EVOL, and Bright HarvestAssignment 4Adrion WhitakerInstructor’s NameBUS499May 27, 2014Evaluate the international anddomestic business strategies of Kellogg Company and EVOLFoods, focusing on their approaches to mergers and acquisitions. In your response, analyze thestrategic decisions of Kellogg’s acquisition of Pringles, and propose a potential merger oracquisition for EVOL Foods. Additionally, assess the international business-level strategy andcorporate-level strategy of Kellogg, and recommend suitable business-level and corporate-levelstrategies for EVOL Foods, which operates solely within the U.S. Provide specific examples andstrategic recommendations.Word Count Requirement:1500-2000 words.

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ASSIGNMENT 42AbstractThe purpose of this paper is to identify the various levels and types of strategy used in afirm that operates internationally and solely domestically. This paper discusses corporations infood industry from which one has acquired another company and operates internationally andone that does not have a history of mergers and acquisitions and operates solely within the U.S.Furthermore, I will discuss the options available for strategic purposes for both companies, andhow mergers and acquisitions can play a vital role for both the company that hasmerger/acquisition experience and the company that has no experience in that area. Furthermore,I will discuss, forthe corporation that operates internationally,itsinternational business-levelstrategy and international corporate-level strategy and make recommendations fortheirimprovement. Finally, I will propose, for the corporation that does not operate internationally,one business-level strategy and one corporate-level strategy that the corporationshouldconsider.Since the 1900, Kellogg Company has always been passionate and committed to servingnutritional cereal brands that help to meet the dietary needs of people all over the world. Thecompany’s major competency is the manufacturing and marketing of ready-to-eat cereal andconvenience foods to include cookies, crackers, toaster pastries, cereal bars, fruit-flavoredsnacks, frozen waffles and veggie foods(NYTimes, 2013). Kellogg’s is known for itsdiversified product lines under brand names such as Kellogg’s, Famous Amos, Austin, RiceKipsies, Pop-tarts, Corn Pops, Eggo, Froot Loops, and Frosted flakes just to name a few. Theirproducts are manufactured throughout 17 countries and marketed in more than 180 countries

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