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Coca-Cola Co The, Swot Analysis, In Soft Drinks (World)

A solved assignment providing a SWOT analysis of Coca-Cola's global position in the soft drink industry.

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Coca-Cola Co The, Swot Analysis, In Soft Drinks (World)this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for thetype of beverage you have selected, and for your company overall. As you work on theassignment,consider why you have chosen one type of non-alcoholic beverage over another and the reasons for thatchoice. As you complete your SWOT analysis, be sure to include external factors such as industry /market trends and competition, and internal factors such as your capabilities or abilities to reach certainmarket segments.Write a three to five (3-5) page paper, in which you:Describe the trends in the non-alcoholic beverage industry, especially the specific type of beveragecategory you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage. Hints: Research and outline beverage industry trends. Consider the size and growthrate of the industry overall and the specific beverage type you have chosen. Use the worksheet in thecourse text (p. 88 | Past and Future Growth of Your Industry) to help you project the future growth rate.Consider the use of industry associations and search engines to find reliable, recent data. Choose one (1)strategic position from the course text (pp. 142–143) that you believe is the best strategic position for yourcompany. Explain the approach you will use to implement this strategic position in order to distinguish yourbeveragefromothernon-alcoholicbeverages.Provideanoverviewofyourcompany’sdistributionchannels. Explain the manner in which your product will reach end users. Provide a rationale for yourchosen method. Hints: For example, will you sell your beverage in grocery stores, restaurants, or sportsvenues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill theirorders. If you are attempting to sell direct-to-consumers, such as online via a monthly subscription, howwill you manage warehousing / fulfillment / shipping? Outline at least three (3) types of risks (including anyregulatory risks) that your business faces. Describe your company’s plan to mitigate such risk. Hints: Youmay refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in thetext. Regulation weighs more heavily on beverage and food businesses than many other types ofcompanies, so be certain to consider any regulatory risks your type of beverage faces

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