COMM/470 Communicating in the Virtual Workplace : Social Media Tools in E-Commerce
Explores social media tools and their impact on virtual workplace communication.
Abigail Bennett
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Running head: SOCIAL MEDIA TOOLS IN E-COMMERCE 1
Social Media Tools in E-Commerce
COMM/470 Communicating in the Virtual Workplace
Discuss the role of social media tools in e-commerce, focusing on their impact on customer
engagement, marketing, and ethical considerations. Include examples of popular platforms and
explain how businesses choose the right tools for specific situations.
Word Count Requirement: 800 – 1,000 words
Social Media Tools in E-Commerce
COMM/470 Communicating in the Virtual Workplace
Discuss the role of social media tools in e-commerce, focusing on their impact on customer
engagement, marketing, and ethical considerations. Include examples of popular platforms and
explain how businesses choose the right tools for specific situations.
Word Count Requirement: 800 – 1,000 words
SOCIAL MEDIA TOOLS IN E-COMMERCE 2
Social Media Tools in E-Commerce
Social media defines itself as a set of interactive tools that assists in connecting people
and encourages small businesses in using these tools for relationships and engagement with
vendors, customers, community, and peers. Social media also helps businesses in implementing
objectives such as customer service, competitive analysis, lead generation, networking, public
relations, and market research (Bellamkonda, 2011).
Social media lends itself as an excellent marketing tool for all types of businesses. One
advantage of e-commerce sites is that they have the option of using the various online networks.
The target audience of e-commerce is the online shopper and as research indicates, most people
who spend time online shopping also spend much of his or her time on social media sites
(Progressive Media Concepts, 2011). Businesses benefit from social media by creating a
platform in which online patrons can follow the company’s progress, product reviews, new
products, special offers, and coupons. In creating a positive rapport with followers businesses
can advertise and even sell their products through whichever social media site they choose.
Another essential reason for e-commerce companies in using social media sites is
monitoring the competition. By observing the various social media tricks other e-commerce
businesses implement in directing followers to their sites, companies can shape the best
strategies that work best for their business. Companies can also keep up-to-date with Internet
marketing strategies. In understanding the social media craze and the positive effects it can have
on businesses a deeper understanding and explanation of social media coupled with e-commerce
follows in the upcoming sections.
Social Media Tools and the Process of Distributing Messages to Consumers and Clients
Social Media Tools in E-Commerce
Social media defines itself as a set of interactive tools that assists in connecting people
and encourages small businesses in using these tools for relationships and engagement with
vendors, customers, community, and peers. Social media also helps businesses in implementing
objectives such as customer service, competitive analysis, lead generation, networking, public
relations, and market research (Bellamkonda, 2011).
Social media lends itself as an excellent marketing tool for all types of businesses. One
advantage of e-commerce sites is that they have the option of using the various online networks.
The target audience of e-commerce is the online shopper and as research indicates, most people
who spend time online shopping also spend much of his or her time on social media sites
(Progressive Media Concepts, 2011). Businesses benefit from social media by creating a
platform in which online patrons can follow the company’s progress, product reviews, new
products, special offers, and coupons. In creating a positive rapport with followers businesses
can advertise and even sell their products through whichever social media site they choose.
Another essential reason for e-commerce companies in using social media sites is
monitoring the competition. By observing the various social media tricks other e-commerce
businesses implement in directing followers to their sites, companies can shape the best
strategies that work best for their business. Companies can also keep up-to-date with Internet
marketing strategies. In understanding the social media craze and the positive effects it can have
on businesses a deeper understanding and explanation of social media coupled with e-commerce
follows in the upcoming sections.
Social Media Tools and the Process of Distributing Messages to Consumers and Clients
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Document Details
University
University of British Columbia
Subject
Business Management