Corporate Social Responsibility

Name: Corporate Social Responsibility
Brand: Southern New Hampshire University
Price: 2 USD
Availability: InStock
Author: Olivia Smith

An exploration of corporate social responsibility principles, focusing on how businesses can contribute to society.

Olivia Smith

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19 days ago

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Corporate Social Responsibility
In recent years, corporate social responsibility (CSR) has become a key business process for
many organizations. It goes beyond the traditional view of profit maximization to include
broader societal concerns. Using Disney’s CSR initiatives from 2010-2011 as a case study,
evaluate the impact of CSR on long-term business performance. In your answer, discuss both the
positive and negative aspects of CSR, the role of ethical decision-making in CSR strategies, and
how CSR can affect the company’s reputation and its relationship with stakeholders.
Word Count Requirement: 1500-2000 words

Introduction
The classical view of management’s only social responsibility is to maximize profits (create a
financial return) by operating the business in the best interests of the stockholders (owners of the
corporation) and expending the firm’s resources on doing “social good” unjustifiably increases
costs that lower profits to the owners and raises prices to consumers. The socioeconomic view of
management’s social responsibility goes beyond making profits to include protecting and
improving society’s welfare. Corporations are not independent entities responsible only to
stockholders. Firms have a moral responsibility to larger society to become involved in social,
legal, and political issues. Focus is on “To do the right thing”.
The obligation of a business is to meet its economic and legal responsibilities and nothing more.
The capacity of a firm to adapt is to change societal conditions through the practical decisions of
its managers in responding to important social needs. It is a firm’s obligations as a moral agent
extends beyond its legal and economic obligations, to the pursuit of long-term goals that are
good for society.
The big question is that does social responsibility pay? Studies appear to show a positive
relationship between social involvement and the economic performance of firms. There are
difficulties in defining and measuring “social responsibility” and “economic performance raise
issues of validity and causation in the studies. Mutual funds using social screening in investment
decisions slightly outperformed other mutual funds. A general conclusion is that a firm’s social
actions do not harm its long-term performance.

The code of Ethics is a formal statement of an organization’s primary values and the ethical rules
it expects its employees to follow. It is to be a dependable organizational citizen, don’t do
anything unlawful or improper that will harm the organization and be good to customers.
Following are the effective ways to use code of ethics:-
• Develop a code of ethics as a guide in handling ethical dilemmas in decision making.
• Communicate the code regularly to all employees.
• Have all levels of management continually reaffirm the importance of the ethics code and
the organization’s commitment to the code.
• Publicly reprimand and consistently discipline those who break the code.
Corporate Social Responsibility
One of the increasing concerns for the managers and the media is what social responsibilities are
handled by an organization today. This has become increasingly important in today’s time
because this gives the picture of how the business is perceived other than its products and
services. This is something which an organization is expected to be giving back to the society in
return. However, many businesses take it as a negative thing and consider more as a liability than
as a must to do act.
Today many businesses are known for their generous giving’s, like associations with the charity
for the purpose of funding, encouraging the employees to perform voluntary work for the NGOs.
This increases the brand value of the businesses. But there are many clauses which a company

should take concern for in terms of social responsibility. For example during the downturn of
recession 2008, almost all the companies have been doing layoffs of their employees. However,
companies which did not do so were placed at much high rank in terms of social credibility. Also
it is to be expected of the businesses that the services and the products they give in the society
should be productive for the society as well as it helps the society to nurture. Many of the
measures are taken by the government of all around the world itself for such activities. For
example regulatory authorities like United States Environmental Protection Agency (EPA) have
issued guidelines for the emission of the dangerous pollutants and thus regulate them.
Companies should also involve in Corporate Social Responsibility (CSR) so that the involvement
of government in the business would be minimal.
Following corporate social responsibility also provide opportunity to the firm to increases the
economic aims, sustainable growth and human progress. A company can change its philosophy
regarding corporate social responsibility and utilize this opportunity. These social and ethical
responsibilities will provide a path of success to the group, which can be applied on the
international root as a global player by building their brand image. People do their best with a
balance of work and family life. Organizations perform best in healthy communities, gain by
respecting the natural environment, must be managed and led for long-term success and they
must protect their reputations.
There are various arguments against CSR initiatives like reduced business profits, higher
business costs, dilution of business purpose, too much social power for business and lack of
public accountability. But there are also arguments for CSR initiatives like adding long-run
profits, improving public image, avoiding more government regulation and Businesses having
resources and ethical obligation

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University

Southern New Hampshire University

Subject

Business Management

Corporate Social Responsibility

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