StudyXY
RegisterLog in

Devry BUS319 Week 2 Quiz 1

A Week 2 quiz assessing business planning and market analysis skills.

Alexander Wilson
Contributor
4.6
43
5 months ago
Preview (3 of 8 Pages)
100%
Purchase to unlock

Page 1

Devry BUS319 Week 2 Quiz 1 - Page 1 preview image

Loading page image...

Devry BUS319 week 2 quiz1Question 1. Question :(TCO 1) To serve both buyers and sellers, marketing seeks to _____ andsatisfy the needs and wants of prospective customers.Student Answer: changecreatemanipulatediscoverweighPoints Received: 3 of 3Comments:Question 2. Question : (TCO 1) A student would like to buy a sports car from the local dealer,but she cannot afford one. Marketing does not occur in this situation becauseStudent Answer: two or more parties have unsatisfied needs.there is no desire on the part of either party to satisfy its needs.one of the involved parties does not have the ability to satisfy its needs.there is no way for each party to communicate with one another.there has been no assessment of consumer wants and needs.Question 3. Question : (TCO 1) The first objective in marketing is to discover consumerStudent Answer: diversity.ability to pay.objectives.needs.synergy.Points Received: 3 of 3Comments:Question 4. Question : (TCO 6) Which of the following would be the best target market fortickets to the home games of the Indianapolis Colts professional football team?Student Answer: All people in the Indianapolis area.All people in the United States.All men in the United States.People in the Indianapolis area with an interest in professional football.Allpeople in the United States with an interest in professional football.Points Received: 3 of 3Comments:

Page 2

Devry BUS319 Week 2 Quiz 1 - Page 2 preview image

Loading page image...

Page 3

Devry BUS319 Week 2 Quiz 1 - Page 3 preview image

Loading page image...

Question 5. Question : (TCO 6) The four Ps are commonly known asStudent Answer: the environmental or uncontrollable factors.the environmental or controllable factors.the marketing mix or controllable factors.the marketing mix or uncontrollable factors.product, price, promotion, and process.Question 6. Question : (TCO 1) Profit isStudent Answer: the point at which company assets equal company liabilities.the money left over after a business firm's total expenses are subtracted from its total revenues.the goodwill earned from implementing the societal marketing concept.the money earned when the economic order quantity is maintained.accurately described by all of the above.Question 7. Question : (TCO 1) The corporate level in an organization is whereStudent Answer: the department heads direct overall strategy for the entire organization.groups of specialists actually create value for the organization.a small number of people from different departments are mutually accountable to accomplish atask or a common set of performance goals.a subsidiary, division, or unit of an organization markets a set of related offerings to a clearlydefined group of customers.top management directs overall strategy for the entire organization.Instructor Explanation: See pages 26–28. The corporate level in an organization is where topmanagement directs overall strategy for the entire organization.Points Received: 0 of 3Comments:Question 8. Question : (TCO 1) At the strategic business unit level, the marketing departmentprovides leadership activities inStudent Answer: talent management.fiscal restraint.lookoutward, keeping the organization focused on creating value both for it and for customers.creating the corporate culture.sustaining the means-end chain.Instructor Explanation: See pages 27–28. A key role of the marketing department is to lookoutward, keeping the organization focused on creating value both for it and for customers. Thisis accomplished by listening to customers, developing and producing offerings, andimplementing marketing program activities.Points Received: 0 of 3
Preview Mode

This document has 8 pages. Sign in to access the full document!

Study Now!

XY-Copilot AI
Unlimited Access
Secure Payment
Instant Access
24/7 Support
Document Chat

Document Details

University
DeVry University
Course
BUS 319
Subject
Business Management

Related Documents

View all
Solved Assignments

CIS 337 Unit 7 Assignment Final Project Part IV Pr

CIS 337 final project presentation for stakeholders outlining a WAN proposal for a growing organization. Covers network planning, topology, security, and connectivity to support national and international expansion.

Class Notes

Analysis of Leadership in Monster Inc

In Monsters, Inc., leaders reflect Path-Goal Theory: Sulley shifts from supportive to achievement-oriented, while Waternoose is directive—each showing strengths, flaws, and growth paths.

Class Presentation

Evaluation of Alphabet's Mission, Vision, and 8-29

Alphabet Inc.'s mission is to organize the world's information and make it universally accessible and useful . Their vision is to create a future where technology improves lives and solves global challenges.

Class Notes

Boundless Management

Global corporations (MNCs) operate in multiple countries, using economies of scale and scope to grow revenue and cut costs. They face challenges like ethics and leadership while targeting fast-growing markets such as China and India.

Solved Assignments

Uncovering the Martha Stewart Tax Scandal Insider

Summary of Martha Stewart's insider trading and tax evasion scandal involving ImClone stock in 2001. She was convicted of conspiracy, obstruction, lying, and failing to pay \$220K in taxes on her NY home.

Class Notes

Boundless Business

Learn about the three key management levels—top, middle, and low—in a business hierarchy. Understand their roles, responsibilities, and how they work together to lead, plan, and supervise within an organization.

Solved Assignments

JetBlue Airlines Case Analysis

JetBlue Airlines case study analyzing market forces, competition, and strategy using Mullin's framework, Porter's Five Forces, PESTEL, VRIO, and Business Model Canvas for strategic insights.

Class Notes

Effective Speaker Notes Template for BUS 210 Prese

Presentation outlines SNHU Pet Supply’s mission to provide quality pet products and emphasizes informal leadership to foster a positive work environment and achieve company goals.

Class Notes

Leading as a Function of Management

Explore the essential management function of leading—learn how motivation, communication, decision-making, and coaching drive team success and organizational growth through effective leadership strategies.

Class Notes

McDonald's Q4 Earnings U

McDonald's U.S. sales fell 1.4% in Q4 due to lower customer spending and an E. coli outbreak. Despite this, strong international performance and global expansion plans lifted shares 4.8%, making McDonald's the top Dow performer on the day.