Devry BUS319 Week 2 Quiz 1
A Week 2 quiz assessing business planning and market analysis skills.
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Devry BUS319 week 2 quiz 1
Question 1. Question : (TCO 1) To serve both buyers and sellers, marketing seeks to _____ and
satisfy the needs and wants of prospective customers.
Student Answer: change
create
manipulate
discover
weigh
Points Received: 3 of 3
Comments:
Question 2. Question : (TCO 1) A student would like to buy a sports car from the local dealer,
but she cannot afford one. Marketing does not occur in this situation because
Student Answer: two or more parties have unsatisfied needs.
there is no desire on the part of either party to satisfy its needs.
one of the involved parties does not have the ability to satisfy its needs.
there is no way for each party to communicate with one another.
there has been no assessment of consumer wants and needs.
Question 3. Question : (TCO 1) The first objective in marketing is to discover consumer
Student Answer: diversity.
ability to pay.
objectives.
needs.
synergy.
Points Received: 3 of 3
Comments:
Question 4. Question : (TCO 6) Which of the following would be the best target market for
tickets to the home games of the Indianapolis Colts professional football team?
Student Answer: All people in the Indianapolis area.
All people in the United States.
All men in the United States.
People in the Indianapolis area with an interest in professional football.
All people in the United States with an interest in professional football.
Points Received: 3 of 3
Comments:
Question 1. Question : (TCO 1) To serve both buyers and sellers, marketing seeks to _____ and
satisfy the needs and wants of prospective customers.
Student Answer: change
create
manipulate
discover
weigh
Points Received: 3 of 3
Comments:
Question 2. Question : (TCO 1) A student would like to buy a sports car from the local dealer,
but she cannot afford one. Marketing does not occur in this situation because
Student Answer: two or more parties have unsatisfied needs.
there is no desire on the part of either party to satisfy its needs.
one of the involved parties does not have the ability to satisfy its needs.
there is no way for each party to communicate with one another.
there has been no assessment of consumer wants and needs.
Question 3. Question : (TCO 1) The first objective in marketing is to discover consumer
Student Answer: diversity.
ability to pay.
objectives.
needs.
synergy.
Points Received: 3 of 3
Comments:
Question 4. Question : (TCO 6) Which of the following would be the best target market for
tickets to the home games of the Indianapolis Colts professional football team?
Student Answer: All people in the Indianapolis area.
All people in the United States.
All men in the United States.
People in the Indianapolis area with an interest in professional football.
All people in the United States with an interest in professional football.
Points Received: 3 of 3
Comments:
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Document Details
University
DeVry University
Subject
Business Management