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Evaluation of Cliffs Natural Resources' Business Strategy, Financial Performance, and Growth Prospects

A financial and strategic analysis of Cliffs Natural Resources.

Chloe Martinez
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Evaluation of Cliffs Natural Resources' Business Strategy, FinancialPerformance, and Growth ProspectsDescribe and evaluate the company's business strategy. Do you think it is viable?Solutions:The company wants to grow as a an international mining natural resources companyin the form of expanding both geographically and through the minerals,for which the companyminestomarketand tries hard to achievethe scale in the industry. The growth for the companyis domestically fuelled by investing in Australia and Latin America. The company also acquiresminesapart fromAustralia and Latin America for iron ore such as coal.The company takesthose low risk profile opportunities and triestoimprovethem. During the year 2013, thecompany continueditsstrategic growth and transforms it to an internationalcompanyexpertisein mining through the process of acquisitions, partnerships and rebranding.The company wentthrough thefollowing activities in order to improve it’sbusiness:-Share repurchase ofportman alongwith Takeover of Off-Market.-AusQuest Investment.-Purchase of United Taconite.-Expansions projects at Michigan.-Golden west investment.-The name of the company has been changed in the name and style as “Cliffs NaturalResources and Incorporation.”The above strategies taken up by the company are done in order to improve thebusinessand allthe strategiesseemviable though it may be difficult to execute.Why did the attempt to purchase the company in late 2013fail?Solutions:During the late 2013I,eNovember 17,2013Cliff announced the termination ofdefinitivemergeragreementtomergewithAlphaNaturalResourcesIncbecauseofconsideration of various issues inclusive of present macroeconomic environmentuncertaintyinthe steel industry , dynamism of shareholders and potential risks and costs litigation. In the best

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