Final Case Study and Strategic Plan
Final case study and strategic plan solution.
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Running head: FINAL CASE STUDY AND STRATEGIC PLAN 1
Final Case Study and Strategic Plan
Student Name:
Institution affiliated
Professor’s Name
Data
Based on the strategic analysis of Porsche AG provided in the case study, outline a
comprehensive strategic plan for Porsche AG to achieve its sales growth target of $2.3 million
while maintaining its current retail prices. Discuss the marketing objectives, market
segmentation, SWOT analysis, PEST analysis, and marketing mix, and suggest key
recommendations for the company to effectively execute the plan.
Word Count Requirement: 1500-2000 words
Final Case Study and Strategic Plan
Student Name:
Institution affiliated
Professor’s Name
Data
Based on the strategic analysis of Porsche AG provided in the case study, outline a
comprehensive strategic plan for Porsche AG to achieve its sales growth target of $2.3 million
while maintaining its current retail prices. Discuss the marketing objectives, market
segmentation, SWOT analysis, PEST analysis, and marketing mix, and suggest key
recommendations for the company to effectively execute the plan.
Word Count Requirement: 1500-2000 words
FINAL CASE STUDY AND STRATEGIC PLAN 2
Executive summary
The business need to increase its sales while retaining the current retail prices of its
products. A lot of changes will need to be effected while other proposed plans like expanding
into new markets will have to be effected for maximum profits. The market analysis and all the
plans are illustrated below.
Marketing objectives
The main idea behind the marketing objectives is the growth of the business while
increasing the total sale of Porsche AG. This is expected to be achievable through promotion of
all the products and brands. Other than the use of the word-of-mouth and customers satisfaction,
the business should promotes its products through advertisement in print, radio and television for
an increased market demand (Ray, 2007). The business should also try to reach more customers
than they already do. This is quite possible by opening up other retail shops in different places.
The factory can be used to supply all this different retail shop. Another marketing objective is the
increase on different brands of motor vehicle to the current market. This will offer the customer a
wide variety of products to choose from and also increase the market and sales of their products.
Personalization will also be quite an effective marketing objective (Ray, 2007). Different types
of people require different types of products. Porsche AG should try and make different people
product that are aimed in targeting different types of people. This will result in a wider market
where the customers are sure to get what they want and what they like.
PEST analysis
Political: the political environment around Porsche AG plant seems to be stable and
encourages business. This is well portrayed by the presence of other similar business in the
locality.
Executive summary
The business need to increase its sales while retaining the current retail prices of its
products. A lot of changes will need to be effected while other proposed plans like expanding
into new markets will have to be effected for maximum profits. The market analysis and all the
plans are illustrated below.
Marketing objectives
The main idea behind the marketing objectives is the growth of the business while
increasing the total sale of Porsche AG. This is expected to be achievable through promotion of
all the products and brands. Other than the use of the word-of-mouth and customers satisfaction,
the business should promotes its products through advertisement in print, radio and television for
an increased market demand (Ray, 2007). The business should also try to reach more customers
than they already do. This is quite possible by opening up other retail shops in different places.
The factory can be used to supply all this different retail shop. Another marketing objective is the
increase on different brands of motor vehicle to the current market. This will offer the customer a
wide variety of products to choose from and also increase the market and sales of their products.
Personalization will also be quite an effective marketing objective (Ray, 2007). Different types
of people require different types of products. Porsche AG should try and make different people
product that are aimed in targeting different types of people. This will result in a wider market
where the customers are sure to get what they want and what they like.
PEST analysis
Political: the political environment around Porsche AG plant seems to be stable and
encourages business. This is well portrayed by the presence of other similar business in the
locality.
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Subject
Business Management