Final Project: Revitalizing The Broadway Caf� for the 21st Century Strayer University

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Final Project: Revitalizing The Broadway Café for the 21st CenturyFinal Project: The Broadway CaféClick onwww.cohesioncase.comto view all of your assignments which are located in thecontent areas of the Cohesion Case Diagram tab. It is recommended that you work on eachpiece of the final project during the topic week in the course.Simply follow the hyperlinkin each component to view your assignment.Please completeparts 1 and 2 during Week4and parts 3, 4, and 5 during Week 10.The Broadway Café OverviewYou have recently inherited your grandfather’s coffee shop, The Broadway Cafe, which isconveniently located in downtown (your city). The cafe offers many different kinds ofspecialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads.Your grandfather first opened The Broadway Cafe in 1952 and it was a local hotspot for manyyears.Unfortunately, business has been steadily declining over the last fiveyears. Although your grandfather was an expert at running the coffee shop,it is outdated. There are no computers in the store and all ordering takesplace manually. Your grandfather had a terrific memory and knew all of hiscustomers by name, but unfortunately, none of this information is located anywhere in the store.The family recipes for the baked goods and soups are also stored in your grandfather’s memory.Inventory is tracked in a note pad, along with employee payroll, and marketing coupons. TheCafe does not have a Web site, uses very little marketing except word-of-mouth, and essentiallystill operates the same as it did in 1952.Throughout this course you will own and operate The Broadway Cafe taking advantageof business practices discussed in this text to increase profits, keep the business running, and

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bring the cafe into the 21st century. Upon completion of the case students will have performed avast array of activities including:Use technology to gain a competitive advantageBuild an e-business strategyCreate an online community for collaborationDeploy a wireless network for customersUse CRM to implement marketing campaigns and sales strategiesDeal with different ethical and information security dilemmasProject management activities for implementing solutionsUnderstand how technology is used throughout a business by all of the different functionalareasStudent Note:There are two ways to access the final project. You can follow the link directly to theOnline Broadway Café Cohesion Casewhere you will find additional information about thecoffee shop, an overview of the case, and numerous additional projects–or-simply readbelow for yourspecificproject requirements.If you follow the link you will see other project components, such as Making BusinessDecisions II, Apply Your Knowledge, and Business Dilemma (at the bottom of the page).Pleasenote that you only need to complete theassigned component. Forexample forCompetitive Advantage Week 1-you only complete Making Business Decisions I–Porter’sFive Forces Analysis.

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COMPONENTASSIGNMENT1CompetitiveAdvantage(Week 1)Due Week4Making Business Decisions I:Porter’s Five Forces Analysis(follow thelink to the project, or read below)http://www.cohesioncase.com/competitive_advantage/MBD1.htmlMichael Porter’s Five Forces Model is a useful tool to aid organizationsfacing the challenging decision of entering a new industry or industrysegment. The Five Forces Model helps determine the relative attractivenessof an industry and includes:Buyer PowerSupplier powerThreat of substitute products or servicesThreat of new entrantsRivalry among existing competitorsPROJECT FOCUS:Perform a detailed Porter's Five Forces analysis for The BroadwayCafe.Be sure to highlight entry barriers, switching costs, and substituteproducts.Determine which of Porter's Three Generic strategies you will useas you rebuild The Broadway Cafe for the 21st century.

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