GB570 Managing the Value Chain as Competitive Advantage
Analysis of value chain management and its role in competitive advantage.
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Running head: VALUE CHAIN AS COMPETITIVE ADVANTAGE 1
Value Chain as Competitive Advantage
Unit 3 Assignment
Jeniffer Lopez
GB570 Managing the Value Chain
Pricilla Aaltonen
Kaplan University
January 3, 2014
How does understanding and managing a company's value chain contribute to creating a competitive
advantage, and how do companies like Walmart and IKEA successfully implement this strategy to
outperform their competitors? In your response, discuss the relationship between value chain,
competitive advantage, and customer delight, while also considering examples of successful and
unsuccessful companies. Provide a detailed analysis of these concepts, ensuring that your response is
between 600-800 words.
Value Chain as Competitive Advantage
Unit 3 Assignment
Jeniffer Lopez
GB570 Managing the Value Chain
Pricilla Aaltonen
Kaplan University
January 3, 2014
How does understanding and managing a company's value chain contribute to creating a competitive
advantage, and how do companies like Walmart and IKEA successfully implement this strategy to
outperform their competitors? In your response, discuss the relationship between value chain,
competitive advantage, and customer delight, while also considering examples of successful and
unsuccessful companies. Provide a detailed analysis of these concepts, ensuring that your response is
between 600-800 words.
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Document Details
University
Kaplan University School of Business and Management
Subject
Business Management