Liberty University BUSI 311 Quiz 4 Complete Solutions Correct Answers Key

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Liberty UniversityBUSI311 quiz4complete solutions correct answers key4 different versions.Question1Externalinfluencesincludeconsumers'motivation,attitudes,perceptions,learning,memory and retrieval, personality, values, emotions, and behavioral intentions.Question 2 Advertising, public relations, and campaigns are best described as the promotioncomponent of the marketing mix.Question 3 The practice of selecting target markets, and creating, communicating, and deliveringvalue to selected customers in a manner that is both sustainable and differentiated from thecompetition is called______.Question 4 The study of _______seeks to understand how every day people select, secure, use, anddispose of products, services, experiences, or ideas to satisfy their needs.Question 5 Judy set up a health savings account (HSA) at her financial institution and contributedconsistently for future medical expenses after retirement. Upon eligibility, she had to travel manymiles across the country to see a specific dermatologist, but it was worth it to her because shebelieved the treatment would make her feel healthier. The difference between the benefits Judyperceived and the costs to receive the benefits explain her_______.Question 6 The controllable variables of the organization are referred to as the______.Question 7 The marketing plan is derived from the ___________.Question 8 Highly successful organizations know that if they focus on creating longterm customerrelationships they will generally achieve _________.Question 9 PHI, NOPP and HIPAA all are acronyms whose root words have implications aroundwhat?Question 10 Marketing is a management orientation centered on customer satisfaction and anorganizational function that is integrally related to the entire organization's mission, objectives,and resources.Question 11 Jill, a manager in healthcare, is leveraging marketing strategies and tactics that willalter or create behaviors that have a positive effect on the targeted individuals or society as awhole. Jill is implementing_______.

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Question 12 A health care service is best described as the product component of the marketingmix.Question 13 Marketing is the process of promoting, advertising and personal selling to enablelifetime stakeholder relationships in a complex marketplace.Question14Accordingtoourtext,addressingthedarksideofmarketingisprimarilyagovernment responsibility.Question 15 Computer systems were not used initially by clinicians because early systems:Question 16 Marketing is the process of _____________.Question 17 Which of the following is not an accurate statement?Question18WhichleveloftheEMRAMrepresentsanorganization'sabilitytoelectronicallyexchange data with other organizations?Question 19 According to the text, a production oriented healthcare organization focuses on ___.Question 20 What methods are defined by the HITECH portion or ARRA to increase adoption ofEMRs in hospital and physician settings?Question21Whichofthefollowingstrategicmarketingelementsisclosesttotacticalimplementation?Question 22 Reports by what organization brought to the American public the issues and/oropportunities in safer care through the use of computers?Question 23 Software applications in healthcare have traditionally been used to manage ________.Question 24 Which are potential benefits in having clinical data automated and able to exchangewith other care settings?Question 25 Noche is a healthcare marketer whoneeds to determine if a specific market isidentifiable,divisible,accessible,andhasenoughpotentialtojustifytheallocationoforganizational resources. What is the next step in the marketing segmentation process?Question 26 Which of the following is Protected Health Information?Question 27 Derived demand is the term given to indicate that the demand for goods, services,and ideas in organizations is derived from consumer wants and needs. Which of the following

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example(s) represent derived demand?Question 28 Businesstobusiness(B2B) healthcare marketing concentrates on organizational buyers.Which of the following examples does not represent a B2B application?Question 29 What trend in technology had the most influence on new and creative ways toenhance patient care in 2009 and the years immediately subsequent?Question 30 Strategic healthcare marketing seeks to satisfy customer needs through profitablerelationships by creating, communicating, and delivering ________ in selected markets.

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Question1Externalinfluencesincludeconsumers'motivation,attitudes,perceptions,learning,memory and retrieval, personality, values, emotions, and behavioral intentions.Selected Answer: A. FalseQuestion 2 Advertising, public relations, and campaigns are best described as the promotioncomponent of the marketing mix.Selected Answer: A. TrueQuestion 3 The practice of selecting target markets, and creating, communicating, and deliveringvalue to selected customers in a manner that is both sustainable and differentiated from thecompetition is called______.Selected Answer: A. marketing managementQuestion 4 The study of _______seeks to understand how every day people select, secure, use, anddispose of products, services, experiences, or ideas to satisfy their needs.Selected Answer: C. consumer behaviorQuestion 5 Judy set up a health savings account (HSA) at her financial institution and contributedconsistently for future medical expenses after retirement. Upon eligibility, she had to travel manymiles across the country to see a specific dermatologist, but it was worth it to her because shebelieved the treatment would make her feel healthier. The difference between the benefits Judyperceived and the costs to receive the benefits explain her_______.Selected Answer: A. customer valueQuestion 6 The controllable variables of the organization are referred to as the______.Selected Answer: B. 4PsQuestion 7 The marketing plan is derived from the ___________.Selected Answer: E. B and C(X)Question 8 Highly successful organizations know that if they focus on creating longterm customerrelationships they will generally achieve _________.Selected Answer: E. A and B

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Question 9 PHI, NOPP and HIPAA all are acronyms whose root words have implications aroundwhat?Selected Answer: D. The privacy and security of patient informationQuestion 10 Marketing is a management orientation centered on customer satisfaction and anorganizational function that is integrally related to the entire organization's mission, objectives,and resources.Selected Answer: B. TrueQuestion 11 Jill, a manager in healthcare, is leveraging marketing strategies and tactics that willalter or create behaviors that have a positive effect on the targeted individuals or society as awhole. Jill is implementing_______.Selected Answer: B. social marketingQuestion 12 A health care service is best described as the product component of the marketingmix.Selected Answer: B. TrueQuestion 13 Marketing is the process of promoting, advertising and personal selling to enablelifetime stakeholder relationships in a complex marketplace.Selected Answer: A. FalseQuestion14Accordingtoourtext,addressingthedarksideofmarketingisprimarilyagovernment responsibility.Selected Answer: A. FalseQuestion 15 Computer systems were not used initially by clinicians because early systems:Selected Answer: E. B and CQuestion 16 Marketing is the process of _____________.Selected Answer: B. creating, communicating, delivering, and exchanging offerings that have valuefor customers, clients, partners, and society at largeQuestion 17 Which of the following is not an accurate statement?

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Selected Answer: A. The marketing concept holds that in interesting dynamic and competitivemarkets, organizations that are most likely to succeed are those that satisfy customer wants andneeds better than their competitors, irrespective of profit.Question18WhichleveloftheEMRAMrepresentsanorganization'sabilitytoelectronicallyexchange data with other organizations?Selected Answer: D. 7Question 19 According to the text, a production oriented healthcare organization focuses on ___.Selected Answer: E. achieving organizational goals through product and clinical quality and themarketing adoption is lowQuestion 20 What methods are defined by the HITECH portion or ARRA to increase adoption ofEMRs in hospital and physician settings?Selected Answer: E. A and CQuestion21Whichofthefollowingstrategicmarketingelementsisclosesttotacticalimplementation?Selected Answer: E. positioningQuestion 22 Reports by what organization brought to the American public the issues and/oropportunities in safer care through the use of computers?Selected Answer: B. The Institute of Medicine (IOM)Question 23 Software applications in healthcare have traditionally been used to manage ________.Selected Answer: E. Business OperationsQuestion 24 Which are potential benefits in having clinical data automated and able to exchangewith other care settings?Selected Answer: E. B and CQuestion 25 Noche is a healthcare marketer whoneeds to determine if a specific market isidentifiable,divisible,accessible,andhasenoughpotentialtojustifytheallocationoforganizational resources. What is the next step in the marketing segmentation process?

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Selected Answer: B. determining which segmentation variables to useQuestion 26 Which of the following is Protected Health Information?Selected Answer: D. All of the aboveQuestion 27 Derived demand is the term given to indicate that the demand for goods, services,and ideas in organizations is derived from consumer wants and needs. Which of the followingexample(s) represent derived demand?Selected Answer: E. All of the above.Question 28 Businesstobusiness (B2B) healthcare marketing concentrates on organizational buyers.Which of the following examples does not represent a B2B application?Selected Answer: A. A family decision making unit chooses an inclusive medical package from along term assisted living offering.Question 29 What trend in technology had the most influence on new and creative ways toenhance patient care in 2009 and the years immediately subsequent?Selected Answer: A. Mobility & telecommunicationsQuestion 30 Strategic healthcare marketing seeks to satisfy customer needs through profitablerelationships by creating, communicating, and delivering ________ in selected markets.Selected Answer: B. customer valueHighly successful organizations know that if theyfocus on creating long-term customerrelationships they will generally achieve_________.A. profitsB. market shareC. competitive prices

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D. superior serviceE. A and BE. A and BA health careservice is best described as the productcomponent of the marketing mix.trueAdvertising, public relations, and campaigns are bestdescribed as the promotion component of the marketingmix.trueAccording to our text, addressing the dark side ofmarketing is primarily a government responsibility.Selected Answer:falseJudy set up a health savings account (HSA) at herfinancial institution and contributed consistently forfuture medical expenses after retirement. Upon eligibility,she had to travel many miles across the country to see aspecific dermatologist, but it was worth it to her becauseshe believed the treatment would make her feel healthier.The difference between the benefits Judy perceived andthe costs to receive the benefits explain her_______.A. lack of confidenceB. customer motivationC. aspirationsD. customer valueE. expectationsD. customer valueAccording to the text, a marketing oriented healthcareorganization focuses on ___.A. achieving organizational goals by generating volume

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and filling beds and marketing concept adoption ismoderateB. achieving organizational goals through product andclinical quality and marketing adoption is moderateC. achieving organizational goals through product andclinical quality and marketing adoption is highD. achieving organizational goals by generating volumeand filling beds and marketing concept adoption is lowE. achieving organizational goals by identifying healthcare needs, creating, communicating, delivering valueand marketing concept adoption is highE. achieving organizational goals by identifying health careneeds, creating, communicating, delivering value andmarketing concept adoption is highNoche is a healthcare marketer who needs to determineif a specific market is identifiable, divisible, accessible,and has enough potential to justify the allocation oforganizational resources. What is the next step in themarketing segmentation process?A. developing the value propositionB. determining which segmentation variables to useC. identifying the consumer decision making processD. conducting marketing researchE. A and BB. determining which segmentation variables to useBusiness-to-business (B2B) healthcare marketingconcentrates on organizational buyers. Which of thefollowing examples does not represent a B2B application?A. Local, state and national governments hire marketingconsultants.B. Medical devices, pharmaceuticals, and medicalsurgical supplies comprise a large share of virtually everyhospital's total expenditures.C. Google purchases health insurance coverage for

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employees.D. Hospital buying centers contract enterprise-wideelectronic records solution providers.E. A family decision making unit chooses an inclusivemedical package from a long term assisted livingoffering.E. A family decision making unit chooses an inclusivemedical package from a long term assisted living offering.The practice of selecting target markets, and creating,communicating, and delivering value toselectedcustomers in a manner that is both sustainable anddifferentiated from the competition is called______.A. marketing managementB. competitive positioningC. segmentationD. market intelligenceE. A and BA. marketing managementBy understanding how people make decisions and theassociated internal and external influences on theconsumer decision-making process, a healthcaremanager can anticipate consumer needs and developsolutions for those needs.TRUEMarketers should view customers as decision-makers.Selected Answer:TRUEMarketing is a management orientation centered oncustomer satisfaction and an organizational functionthat is integrally related to the entire organization'smission, objectives, and resources.TRUE

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Internal influences include consumers' family and friends,reference groups, situational factors, culture andsubculture, and marketing stimuli.falseDerived demand is the term given to indicate that thedemand for goods, services, and ideas in organizationsis derived from consumer wants and needs. Which of thefollowing example(s) represent derived demand?A. Employers purchase health insurance coverage foremployees.B. Local, state and national governments hire marketingconsultants.C. Hospital buying centers contract enterprise-wideelectronic records solution providers.D. Medical devices, pharmaceuticals, and medicalsurgical supplies comprise a large share of virtually everyhospital's total expenditures.E. All of the above.E. All of the above.According to the text, a production oriented healthcareorganization focuses on ___.A. achieving organizational goals through product andclinical quality and the marketing adoption is moderateB. achieving organizational goals bygenerating volumeand filling beds and the marketing concept adoption islowC. achieving organizational goals by generating volumeand filling beds and the marketing concept adoption ismoderateD. achieving organizational goals through product andclinical quality and the marketing adoption is low

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E. achieving organizational goals through product andclinical quality and the marketing adoption is highD. achieving organizational goals through product andclinical quality and the marketing adoption is lowStrategic healthcare marketing seeks to satisfy customerneeds through profitable relationships by creating,communicating, and delivering ________ in selectedmarkets.A. superior performanceB. superior serviceC. return on investmentD. customer valueE. competitive offeringsD. customer valueMarketing is the process of _____________.A. facilitating exchange relationships with strategicpartners and focusing on customer wants and needsB. creating, communicating, delivering, and exchangingofferings that have value for customers, clients, partners,and society at largeC. knowing the wants and needs of target markets andsatisfying them relative to the competitionD. creating, promoting and delivering products, servicesand ideas to achieve organizational goalsE. promoting, advertising and personal selling to enablelifetime stakeholder relationships in a complexmarketplaceB. creating, communicating, delivering, and exchangingofferings that have value for customers, clients, partners,and society at largeJill, a manager in healthcare, is leveraging marketingstrategies and tactics that will alter or create behaviorsthat have a positive effect on the targeted individuals or

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society as a whole. Jill is implementing_______.A. ethical marketingB. social marketingC. traditional marketingD. regulatory marketingE. target marketingB. social marketingDrucker, a leading management theorist, argues that thepurpose of an organization is to create a customer andhas only two basic functions which are_______.A. opportunity and costsB. customer value and satisfactionC. marketing and innovationD. core benefit value and brand equityE. none of the aboveC. marketing and innovationExternal influences include consumers'motivation,attitudes, perceptions, learning, memory andretrieval, personality, values, emotions, andbehavioral intentions.falseHealth care policy isevery health care manager's jobTeam management means

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