Liberty University BUSI 311 Quiz 4 Complete Solutions Correct Answers Key

Name: Liberty University BUSI 311 Quiz 4 Complete Solutions Correct Answers Key
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A complete Quiz 4 solution for BUSI 311, ensuring accurate answers.

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Liberty University BUSI 311 quiz 4 complete solutions correct answers key
4 different versions.
Question 1 External influences include consumers' motivation, attitudes, perceptions, learning,
memory and retrieval, personality, values, emotions, and behavioral intentions.
Question 2 Advertising, public relations, and campaigns are best described as the promotion
component of the marketing mix.
Question 3 The practice of selecting target markets, and creating, communicating, and delivering
value to selected customers in a manner that is both sustainable and differentiated from the
competition is called______.
Question 4 The study of _______seeks to understand how every day people select, secure, use, and
dispose of products, services, experiences, or ideas to satisfy their needs.
Question 5 Judy set up a health savings account (HSA) at her financial institution and contributed
consistently for future medical expenses after retirement. Upon eligibility, she had to travel many
miles across the country to see a specific dermatologist, but it was worth it to her because she
believed the treatment would make her feel healthier. The difference between the benefits Judy
perceived and the costs to receive the benefits explain her_______.
Question 6 The controllable variables of the organization are referred to as the______.
Question 7 The marketing plan is derived from the ___________.
Question 8 Highly successful organizations know that if they focus on creating longterm customer
relationships they will generally achieve _________.
Question 9 PHI, NOPP and HIPAA all are acronyms whose root words have implications around
what?
Question 10 Marketing is a management orientation centered on customer satisfaction and an
organizational function that is integrally related to the entire organization's mission, objectives,
and resources.
Question 11 Jill, a manager in healthcare, is leveraging marketing strategies and tactics that will
alter or create behaviors that have a positive effect on the targeted individuals or society as a
whole. Jill is implementing_______.

Question 12 A health care service is best described as the product component of the marketing
mix.
Question 13 Marketing is the process of promoting, advertising and personal selling to enable
lifetime stakeholder relationships in a complex marketplace.
Question 14 According to our text, addressing the dark side of marketing is primarily a
government responsibility.
Question 15 Computer systems were not used initially by clinicians because early systems:
Question 16 Marketing is the process of _____________.
Question 17 Which of the following is not an accurate statement?
Question 18 Which level of the EMRAM represents an organization's ability to electronically
exchange data with other organizations?
Question 19 According to the text, a production oriented healthcare organization focuses on ___.
Question 20 What methods are defined by the HITECH portion or ARRA to increase adoption of
EMRs in hospital and physician settings?
Question 21 Which of the following strategic marketing elements is closest to tactical
implementation?
Question 22 Reports by what organization brought to the American public the issues and/or
opportunities in safer care through the use of computers?
Question 23 Software applications in healthcare have traditionally been used to manage ________.
Question 24 Which are potential benefits in having clinical data automated and able to exchange
with other care settings?
Question 25 Noche is a healthcare marketer who needs to determine if a specific market is
identifiable, divisible, accessible, and has enough potential to justify the allocation of
organizational resources. What is the next step in the marketing segmentation process?
Question 26 Which of the following is Protected Health Information?
Question 27 Derived demand is the term given to indicate that the demand for goods, services,
and ideas in organizations is derived from consumer wants and needs. Which of the following

example(s) represent derived demand?
Question 28 Businesstobusiness (B2B) healthcare marketing concentrates on organizational buyers.
Which of the following examples does not represent a B2B application?
Question 29 What trend in technology had the most influence on new and creative ways to
enhance patient care in 2009 and the years immediately subsequent?
Question 30 Strategic healthcare marketing seeks to satisfy customer needs through profitable
relationships by creating, communicating, and delivering ________ in selected markets.

Question 1 External influences include consumers' motivation, attitudes, perceptions, learning,
memory and retrieval, personality, values, emotions, and behavioral intentions.
Selected Answer: A. False
Question 2 Advertising, public relations, and campaigns are best described as the promotion
component of the marketing mix.
Selected Answer: A. True
Question 3 The practice of selecting target markets, and creating, communicating, and delivering
value to selected customers in a manner that is both sustainable and differentiated from the
competition is called______.
Selected Answer: A. marketing management
Question 4 The study of _______seeks to understand how every day people select, secure, use, and
dispose of products, services, experiences, or ideas to satisfy their needs.
Selected Answer: C. consumer behavior
Question 5 Judy set up a health savings account (HSA) at her financial institution and contributed
consistently for future medical expenses after retirement. Upon eligibility, she had to travel many
miles across the country to see a specific dermatologist, but it was worth it to her because she
believed the treatment would make her feel healthier. The difference between the benefits Judy
perceived and the costs to receive the benefits explain her_______.
Selected Answer: A. customer value
Question 6 The controllable variables of the organization are referred to as the______.
Selected Answer: B. 4Ps
Question 7 The marketing plan is derived from the ___________.
Selected Answer: E. B and C (X)
Question 8 Highly successful organizations know that if they focus on creating longterm customer
relationships they will generally achieve _________.
Selected Answer: E. A and B

Question 9 PHI, NOPP and HIPAA all are acronyms whose root words have implications around
what?
Selected Answer: D. The privacy and security of patient information
Question 10 Marketing is a management orientation centered on customer satisfaction and an
organizational function that is integrally related to the entire organization's mission, objectives,
and resources.
Selected Answer: B. True
Question 11 Jill, a manager in healthcare, is leveraging marketing strategies and tactics that will
alter or create behaviors that have a positive effect on the targeted individuals or society as a
whole. Jill is implementing_______.
Selected Answer: B. social marketing
Question 12 A health care service is best described as the product component of the marketing
mix.
Selected Answer: B. True
Question 13 Marketing is the process of promoting, advertising and personal selling to enable
lifetime stakeholder relationships in a complex marketplace.
Selected Answer: A. False
Question 14 According to our text, addressing the dark side of marketing is primarily a
government responsibility.
Selected Answer: A. False
Question 15 Computer systems were not used initially by clinicians because early systems:
Selected Answer: E. B and C
Question 16 Marketing is the process of _____________.
Selected Answer: B. creating, communicating, delivering, and exchanging offerings that have value
for customers, clients, partners, and society at large
Question 17 Which of the following is not an accurate statement?

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Selected Answer: A. The marketing concept holds that in interesting dynamic and competitive
markets, organizations that are most likely to succeed are those that satisfy customer wants and
needs better than their competitors, irrespective of profit.
Question 18 Which level of the EMRAM represents an organization's ability to electronically
exchange data with other organizations?
Selected Answer: D. 7
Question 19 According to the text, a production oriented healthcare organization focuses on ___.
Selected Answer: E. achieving organizational goals through product and clinical quality and the
marketing adoption is low
Question 20 What methods are defined by the HITECH portion or ARRA to increase adoption of
EMRs in hospital and physician settings?
Selected Answer: E. A and C
Question 21 Which of the following strategic marketing elements is closest to tactical
implementation?
Selected Answer: E. positioning
Question 22 Reports by what organization brought to the American public the issues and/or
opportunities in safer care through the use of computers?
Selected Answer: B. The Institute of Medicine (IOM)
Question 23 Software applications in healthcare have traditionally been used to manage ________.
Selected Answer: E. Business Operations
Question 24 Which are potential benefits in having clinical data automated and able to exchange
with other care settings?
Selected Answer: E. B and C
Question 25 Noche is a healthcare marketer who needs to determine if a specific market is
identifiable, divisible, accessible, and has enough potential to justify the allocation of
organizational resources. What is the next step in the marketing segmentation process?

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Selected Answer: B. determining which segmentation variables to use
Question 26 Which of the following is Protected Health Information?
Selected Answer: D. All of the above
Question 27 Derived demand is the term given to indicate that the demand for goods, services,
and ideas in organizations is derived from consumer wants and needs. Which of the following
example(s) represent derived demand?
Selected Answer: E. All of the above.
Question 28 Businesstobusiness (B2B) healthcare marketing concentrates on organizational buyers.
Which of the following examples does not represent a B2B application?
Selected Answer: A. A family decision making unit chooses an inclusive medical package from a
long term assisted living offering.
Question 29 What trend in technology had the most influence on new and creative ways to
enhance patient care in 2009 and the years immediately subsequent?
Selected Answer: A. Mobility & telecommunications
Question 30 Strategic healthcare marketing seeks to satisfy customer needs through profitable
relationships by creating, communicating, and delivering ________ in selected markets.
Selected Answer: B. customer value
Highly successful organizations know that if they
focus on creating long-term customer
relationships they will generally achieve
_________.
A. profits
B. market share
C. competitive prices

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D. superior service
E. A and B
E. A and B
A health care service is best described as the product
component of the marketing mix.
true
Advertising, public relations, and campaigns are best
described as the promotion component of the marketing
mix.
true
According to our text, addressing the dark side of
marketing is primarily a government responsibility.
Selected Answer:
false
Judy set up a health savings account (HSA) at her
financial institution and contributed consistently for
future medical expenses after retirement. Upon eligibility,
she had to travel many miles across the country to see a
specific dermatologist, but it was worth it to her because
she believed the treatment would make her feel healthier.
The difference between the benefits Judy perceived and
the costs to receive the benefits explain her_______.
A. lack of confidence
B. customer motivation
C. aspirations
D. customer value
E. expectations
D. customer value
According to the text, a marketing oriented healthcare
organization focuses on ___.
A. achieving organizational goals by generating volume

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and filling beds and marketing concept adoption is
moderate
B. achieving organizational goals through product and
clinical quality and marketing adoption is moderate
C. achieving organizational goals through product and
clinical quality and marketing adoption is high
D. achieving organizational goals by generating volume
and filling beds and marketing concept adoption is low
E. achieving organizational goals by identifying health
care needs, creating, communicating, delivering value
and marketing concept adoption is high
E. achieving organizational goals by identifying health care
needs, creating, communicating, delivering value and
marketing concept adoption is high
Noche is a healthcare marketer who needs to determine
if a specific market is identifiable, divisible, accessible,
and has enough potential to justify the allocation of
organizational resources. What is the next step in the
marketing segmentation process?
A. developing the value proposition
B. determining which segmentation variables to use
C. identifying the consumer decision making process
D. conducting marketing research
E. A and B
B. determining which segmentation variables to use
Business-to-business (B2B) healthcare marketing
concentrates on organizational buyers. Which of the
following examples does not represent a B2B application?
A. Local, state and national governments hire marketing
consultants.
B. Medical devices, pharmaceuticals, and medical
surgical supplies comprise a large share of virtually every
hospital's total expenditures.
C. Google purchases health insurance coverage for

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employees.
D. Hospital buying centers contract enterprise-wide
electronic records solution providers.
E. A family decision making unit chooses an inclusive
medical package from a long term assisted living
offering.
E. A family decision making unit chooses an inclusive
medical package from a long term assisted living offering.
The practice of selecting target markets, and creating,
communicating, and delivering value to selected
customers in a manner that is both sustainable and
differentiated from the competition is called______.
A. marketing management
B. competitive positioning
C. segmentation
D. market intelligence
E. A and B
A. marketing management
By understanding how people make decisions and the
associated internal and external influences on the
consumer decision-making process, a healthcare
manager can anticipate consumer needs and develop
solutions for those needs.
TRUE
Marketers should view customers as decision-makers.
Selected Answer:
TRUE
Marketing is a management orientation centered on
customer satisfaction and an organizational function
that is integrally related to the entire organization's
mission, objectives, and resources.
TRUE

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Internal influences include consumers' family and friends,
reference groups, situational factors, culture and
subculture, and marketing stimuli.
false
Derived demand is the term given to indicate that the
demand for goods, services, and ideas in organizations
is derived from consumer wants and needs. Which of the
following example(s) represent derived demand?
A. Employers purchase health insurance coverage for
employees.
B. Local, state and national governments hire marketing
consultants.
C. Hospital buying centers contract enterprise-wide
electronic records solution providers.
D. Medical devices, pharmaceuticals, and medical
surgical supplies comprise a large share of virtually every
hospital's total expenditures.
E. All of the above.
E. All of the above.
According to the text, a production oriented healthcare
organization focuses on ___.
A. achieving organizational goals through product and
clinical quality and the marketing adoption is moderate
B. achieving organizational goals by generating volume
and filling beds and the marketing concept adoption is
low
C. achieving organizational goals by generating volume
and filling beds and the marketing concept adoption is
moderate
D. achieving organizational goals through product and
clinical quality and the marketing adoption is low

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E. achieving organizational goals through product and
clinical quality and the marketing adoption is high
D. achieving organizational goals through product and
clinical quality and the marketing adoption is low
Strategic healthcare marketing seeks to satisfy customer
needs through profitable relationships by creating,
communicating, and delivering ________ in selected
markets.
A. superior performance
B. superior service
C. return on investment
D. customer value
E. competitive offerings
D. customer value
Marketing is the process of _____________.
A. facilitating exchange relationships with strategic
partners and focusing on customer wants and needs
B. creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners,
and society at large
C. knowing the wants and needs of target markets and
satisfying them relative to the competition
D. creating, promoting and delivering products, services
and ideas to achieve organizational goals
E. promoting, advertising and personal selling to enable
lifetime stakeholder relationships in a complex
marketplace
B. creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners,
and society at large
Jill, a manager in healthcare, is leveraging marketing
strategies and tactics that will alter or create behaviors
that have a positive effect on the targeted individuals or

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society as a whole. Jill is implementing_______.
A. ethical marketing
B. social marketing
C. traditional marketing
D. regulatory marketing
E. target marketing
B. social marketing
Drucker, a leading management theorist, argues that the
purpose of an organization is to create a customer and
has only two basic functions which are_______.
A. opportunity and costs
B. customer value and satisfaction
C. marketing and innovation
D. core benefit value and brand equity
E. none of the above
C. marketing and innovation
External influences include consumers' motivation,
attitudes, perceptions, learning, memory and
retrieval, personality, values, emotions, and
behavioral intentions.
false
Health care policy is
every health care manager's job
Team management means

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Liberty University

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Business Management

Liberty University BUSI 311 Quiz 4 Complete Solutions Correct Answers Key

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