Liberty University BUSI 400 Individual Assurance of Learning Exercise 1 complete solution correct answers key

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Liberty University BUSI 400 Individual Assurance of Learning Exercise 1 completesolution correct answers key (85% right)1.Complete Assurance of Learning Exercise 1B, Step 4, on textbook page 36. (Note: Inaddition to the instructions, you may choose touse the company's corresponding website forthe Annual Report and/or the Securities and Exchange Commission's Edgar database for thecorresponding 10K.)2.Complete Assurance of Learning Exercise 10D on textbook page 321. (Note: There arecorrect and incorrect answers.)3.Complete Assurance of Learning Exercise 1D, Steps 1–2, on textbook page 37.4.Complete Assurance of Learning Exercise 1F, Step 1, on textbook page 38.(Note:Useeitherwww.strategyclub.comintheassignmentinstructionsorStandardandPoor's.StandardandPoor'scanbeaccessedviaLibertyUniversity'sOnlineLibrary.)UponcompletionofStep1,preparea1-pagesummaryofyourfindingsusingcurrentAPAformat.5.Place the results of the exercise(s) in a single document and submit it via the link provided.Include your name, class, section number, and the number of the exercise(s) on theattachment (e.g.: 1B, Step 3). Be sure that the assignment is in a business-professional format;include current APA citing and referencing.

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Strategic PlanningQuestion 1 (1B, Step 4, p.36)PepsiCo SWOT AnalysisStrengths1.Extensive channels of distribution-The Company’s products are distributed to over 10million stores weekly in over 200 countries.2.Successful and robust advertising and marketing campaigns-the company spent over$2 million for promotions and adverting in 2012.3.Complementary product sales-the report revealed that 30% of the customers whobought PepsiCo’s snacks also bought the companies beverages.4.Product diversity-It has many brands including carbonated drinks, water, whole grain-based snacks, savory, and non carbonated drinks which strengthen the company as ithas a survival potential if a brand is not performing well (PepsiCo, 2013).5.Competent mergers and acquisitions-PepsiCo acquired Gatorade, Doritos, Tropicana,and Quaker Oats.6.Corporate social responsibilities-The Company engages in recycling, education, waterusage reduction, and obesity fighting through PepsiCo Foundation.7.Progressive and proactive-New York Times reported that PepsiCo is the mostprogressive and proactive food company (Warner, 2010).8.Numerous brands in the market e.g. PepsiCo has 22 brands in the market which earnsmore than one billion dollars annually.9.Innovative-The innovative nature of the company has made it to compete in theworld market against its competitors like Coca Cola. Its innovativeness and creativityis also revealed in its advertisements which are appealing to the potential customers.

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10.Sponsorships-PepsiCo has sponsored several sports which gives it a good corporateimage like NBA in china, NHL, and major legue Baseball.Weakness1.The company over-depends on Wal-Mart-Over 13percent of the company’s revenuesare derived from Wal-Mart stores.2.Weaker brand awareness-The Company has weaker brand awareness compared to thecompetitors like Coca Cola Company.3.Low annual net profit margin-the net profit margin of PepsiCo is 9.7 percentcompared to Nestle 11% and Coca Cola’s 18.55% (United States Securities andExchange Commission, 2012).4.Low pricing-Prices of PepsiCo brands are generally lower than those ones on CocaCola which limits its profits.5.Questionable and unethical practices like it was determined that the company wasusing tap water although it reports in its product labels that it uses mountain springwater. The Company was criticized because it used water containing excess pesticidein India.6.Overdependence of US markets-About 52 percent of PepsiCo revenues originate fromUnited States.7.Low productivity-the company had revenue per employee of $219439 which is lowercompared to the competitors.8.Damage of reputation and image as a result of product recall-The Company pulledWattle Mix and Aunt Jemima pancake from the market due to Salmonellacontamination which dented its image.

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