Meetings, Expositions, Events, and Conventions: An Introduction to the Industry, 5th Edition Solution Manual

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Meetings, Expositions,Events & ConventionsFifth EditionGeorge G. FenichSolution Manualby Kenneth John Rayes

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iiTABLEOFCONTENTSCHAPTER1INTRODUCTIONTOTHEMEETINGS,EXPOSITIONS,EVENTS,ANDCONVENTIONSINDUSTRYCHAPTER2MEETING,EXHIBITION,EVENT,ANDCONVENTIONORGANIZERSANDSPONSORSCHAPTER3DESTINATIONMARKETINGORGANIZATIONS(DMOs)CHAPTER4MEETING, EXPOSITIONS, EVENT, ANDCONVENTIONVENUES: AN EXAMINATION OF FACILITIES USED BYMEETING AND EVENT PROFESSIONALSCHAPTER5EXHIBITIONS AND TRADE SHOWSCHAPTER6SERVICE CONTRACTORSCHAPTER7DESTINATIONMANAGEMENTCOMPANIESCHAPTER8SPECIALEVENTSMANAGEMENTCHAPTER9FOODANDBEVERAGECHAPTER10LEGALISSUESINTHEMEECINDUSTRYCHAPTER11TECHNOLOGYANDTHEMEEC PROFESSIONALCHAPTER12SUSTAINABLE MEETINGS AND EVENTSCHAPTER13PLANNING MEEC GATHERINGSCHAPTER14PRODUCING MEETINGS AND EVENTSCHAPTERCHAPTER1516INTERNATIONAL ASPECTS IN MEECPUTTING IT ALL TOGETHER

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4SampleSyllabus–IntroductiontoMEEC(SixteenWeekandTenWeekversions)CourseName/InstructorNameOffice:Phone:E-mail:Officehours:Course ObjectivesThiscourseisdesignedtoprovidestudentswithanintroductiontotheMEEC(Meetings,Events,ExpositionsandConventions)Industry.Bytheendofthecourse,studentsshould:UnderstandthescopeandmagnitudeoftheMEECindustry.Knowthevariousknowledge,skills,andabilitiesthatarenecessarytobeasuccessful event professionalKnow the tasks and activities involved in producing ameeting or eventBefamiliarwiththeissuesinvolved in producing ameeting or eventCourseRequirementsStudentswillberequiredtoattendeachweek’sclassmeetings;readtherequiredreadingsandhandouts;taketwoexams;completequizzesandclassassignmentsasdirected;contributetoagroupprojectandgrouppaper;andwriteafinalreport.Participationandattendancearecriticaltothesuccessofthisclassandwillbeusedtohelpdeterminethefinalgrade.GradesChapter Quizzes10%Chapter Assignments10%GroupPresentation15%Group Presentation Paper10%Mid-termExam15%Final Exam15%Participation10%FinalReport15%ExamsThemid-term examwill cover thechapters wehave studied to that point in thesemester. It will be a combinationofmultiplechoice, true /false, fill-in-the-blank,and short answers.Thefinal examis not cumulative, and willcoverthefinalchaptersinourtext.Itwill be in the sameformat as themidtermexam.Paper / ReportThe paper and reportshould be typed and double-spacedina12-pointTimesRoman font with 1-inchmargins. The format for papers should be MLA style. A

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5sample paper in MLA style can befound inmost college handbooks and online.Failure tofollow correctformat willresult in a loss ofpointsfor theassignment.Late paperswill drop your grade by ten pointsforeachclassperiodmissed.Any paper that is not turned in by oneweek after due datewill be given agrade of 0. Any paper that is plagiarizedwill receive a grade of 0, and I maypursuefurther disciplinary action.Iwill have further handouts of details ofthe two papers.Group PresentationYouwillcontributetoagrouppresentationwhichwillbetiedtooneofourtextchapters.Each student will be expected tocontributeequallytothisproject.Iwillassignyoutoagroupthatwillworktogetherto give an oral presentation to theclassthatdetailsa“real-world”applicationof the issues discussed in the text. Iwill have afurtherhandout withmore details ofthis assignment.Group PaperThegroupwillalsoturninaformalpaperdetailing the informationgiven in theiroralpresentation.Iwillhaveafurtherhandoutwithmoredetailsofthisassignment.Final ReportYou will write a final report for this class in which youare asked to demonstrate athorough knowledge andunderstanding of theMEECIndustry.Thiswillbeacomprehensive report that will ask you toincorporatematerial and skillsfromthroughoutthecourse.Iwillhaveafurther handout withmore details ofthisassignment.QuizzesWewillhaveaquizonthematerialcoveredinthatweek’schapteronthefirstclassperiod of that week. Theremay also bequizzes on othermaterials discussed inclassincludingvideosorgroup presentations.Chapter AssignmentsFor some chapters, I will assign an activity for you to complete and submit tome.These assignmentsmay be research-based,or theymay ask you topractice some ofthetechniqueswearelearning fromthat chapter, or askyouropinionaboutsome oftheissues that we havebeendiscussinginclass.ChapterAssignmentsareformallywrittenandthoseturnedinlatewill receivepartial credit.Participation and Classroom ConductYouareexpectedtocometoclasswellpreparedwithallassignmentscomplete,andtoparticipateinwhole-classdiscussions.If you are attentive and regularlymake helpful, insightful comments in class, andcomplete all assignedwork on time, you will earn an “A” for your participationgrade.Ifyourarelyofferusefulinsightorcomments,ifyouaredisruptive,ifyousleeporareotherwiseoccupied,orifyoufailtocontributetothepositive

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6functioningofthisclass,you will earn an F for participation.Ifyourarelyparticipateinclassdiscussionsbutturninyourassignments on time, do well on thequizzesandincollaborationwithyourgroup,youwillmostlikelyearnaCforparticipation. Repeated tardiness willalsoaffectyourparticipationgrade.Becauseit is only fair to apply the same requirements toall students, pleasedonot askforanexemptionfromtherequirements listed above.ClassroomConductYouareexpectedtotreatfacultyandfellowstudentswithrespect.Civilityintheclassroomand respect for the opinions of othersisveryimportantinanacademicenvironment.Itislikelythatyoumaynotagreewitheverythingthatissaidordiscussedintheclassroom.Courteousbehaviorandresponsesareexpectedandlack ofthis will affectyour grade.Aword about cell phones.When you are inclass, you should not takecellphonecalls.Theyshouldbeturnedoff when you enter the classroom. If you leave class to take acall,itwillaffectyour participation grade. If you are in anemergency situation and need to beaccessiblebycell phone, set it tovibrate,and informme privately at the beginningof class.Also:notxtmsgncls!!Rlly!!!AcademicIntegrityAcademic integrity is fundamental to theprocessoflearningand evaluating academicperformance. Academic dishonesty will notbetolerated. Academic dishonesty includes,butisnotlimitedto,thefollowing:cheating,plagiarism,tamperingwithacademicrecordsand examinations, falsifying identity, and being anaccessory to acts of academicdishonesty.Accommodations forStudentswithDisabilitiesStudents who qualify for services will receivetheacademicmodificationsforwhichtheyarelegallyentitled.ItistheresponsibilityofthestudenttoregisterwiththeOfficeofDisabilityServices eachsemester and follow theirproceduresfor obtainingassistance.Please letme know by the end of the secondweek of class ifyou anticipate needingdisability accommodation.AttendancePolicyStudentsareexpectedtoattendeveryclassandareresponsible for all class work. Youwill be penalizedfor excessive absences.Foreachabsenceafterthree,yourfinalgradewill be lowered two points.Imay also notify your dean whomay put you onattendance probation.You will bemarked absent if you are not present when the roll istaken. If you come to class late, itis your responsibilitytoseemeat the end of classtohave the absence changed. Additionally, ifyou leave early, youmay bemarked absentforhalforalloftheclassperiod.Youarealsoexpectedtoletme know atthe beginningof class if you need to leaveearly.Youshouldsaveabsences for times that are trulyunavoidable.

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7You are responsible for finding out froma classmemberwhateveroccursinclassonaday you are absent.Work due on a day youareabsentisstilldueontheduedate.Becauseitisonlyfairtoapplythesamerequirementstoallstudents,pleasedonotaskforanexemptionfromtherequirementslistedabove.If you observe religiousholy days that are not noted intheacademiccalendar,pleaseseeme bytheendofthesecond week of class.Weekly Syllabus (Sixteen Week Schedule).Studentsareresponsibleforthemateriallistedatthatweekbeforecoming to thefirstclassperiodofthatweek.Expectquizzesfor all chapters.Syllabusmay change,withadvance notice to class.WeekOneIntroduction to the course / Introduction to the classWeek TwoChapter 1Week ThreeChapter 2WeekFourChapter3/FirstGroupPresentationWeek FiveChapter 4Week SixChapter 5Week SevenChapter 6Week EightChapter 7 /Second Group PresentationWeek NineReview/ Midterm ExamWeek TenChapter 8Week ElevenChapter 9Week TwelveChapter 10 /Third Group PresentationWeek ThirteenChapter 11

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8WeekFourteenChapter12WeekFifteenChapter13&Chapter14/Fourth Group PresentationWeekSixteenChapter15&Chapter16/Final Reports DueFinal Exam: Time anddate TBA during FinalsWeekinourregularclassroom.Weekly Syllabus (Ten Week Schedule).Studentsareresponsibleforthemateriallistedatthatweekbeforecoming to thefirstclassperiodofthatweek.Expectquizzesfor all chapters. Syllabusmay change,withadvance notice to class.WeekOneIntroduction to the course / Introduction to the class / Chapter 1WeekTwoChapter2/Chapter3Week ThreeChapter 4 /FirstGroupPresentationWeekFourChapter5/Chapter6Week FiveChapter 7 /Second Group PresentationWeek SixMidterm Exam /Chapter 8WeekSevenChapter9/Chapter10Week EightChapter 11 /Chapter 12 /Third Group PresentationWeek NineChapter 13/ Chapter 14/ Fourth Group PresentationWeekTenChapter15/Chapter16/Final Reports DueFinal Exam: Time anddate TBA during FinalsWeekinourregularclassroom.

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9TextOutlineCHAPTERONE–INTRODUCTIONChapter ObjectivesWhat is the Meetings, Expositions, Events, and Conventions Industry?Industry Terminology and PracticeMEEC Industry TermsThe Organizational Structure of theHospitality Industry—HowMEEC Fits inLodgingFood and BeverageTransportationAttractionsEntertainmentOverlapping IndustriesHistory of the IndustryEvolution and Maturationof the MEEC IndustryMBECSUses for Meetings and Events ProfessionalsUses for the Academic CommunityUses for AssociationsAccepted Practices ExchangeEthicsTrouble Spots to AvoidWhat to PracticeSuggested Industry Etiquette (Professional Courtesy)What Does a Meeting orEvent Professional Do?Careers in and Around the MEEC IndustryThe Meeting SponsorThe FacilityThe DestinationAll Others Who Provide Services for MeetingsWhich Career is Right for You?Trends and Best PracticesSummaryCase StudyKeyWords and TermsReviewandDiscussionQuestionsAbout the Chapter ContributorsCHAPTERTWO-MEETING,EXHIBITION,EVENT,AND CONVENTIONORGANIZERSANDSPONSORSChapter ObjectivesWho Holds Gatherings?CorporationsAssociationsGovernment

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10Other Organizations ArrangingGatheringsEntities That Help Organize GatheringsExhibitionManagementCompaniesAssociationManagementCompaniesMeeting Management CompaniesIndependent Meeting ManagersProfessional Congress OrganizersTrends and Best PracticesSummaryCase StudyKeyWords and TermsReviewandDiscussionQuestionsAbout the Chapter ContributorCHAPTERTHREE-DESTINATIONMARKETING ORGANIZATIONS (DMOS)Chapter ObjectivesTheRoleandFunctionsofDestination Marketing OrganizationsWhat Is a DestinationMarketingOrganization?ThePurposeofaDMOIf DMOs DoNot Charge for Their Services,HowDoTheyMakeMoney?Attracting Leisure TravelersIt’s All About MarketingWhat A DMO Can Do for Meeting ProfessionalsWhatMeetingPlannersNeedtoKnowaboutDMOsActivitiesofDMOsRelativeto Convention Marketing and SalesSales ProcessesSiteReviewandLeadsProcessSite InspectionsDMO Services for Meeting ProfessionalsThe Changing Scope of DMO ResponsibilitiesDestinationsInternationalDI Professional DevelopmentOfferingsCertified Destination Management ExecutivePDM ProgramAccreditationDI ResearchEvent Impact CalculatorDestinationNEXTDestination and Travel FoundationsTrendsSummaryCase StudyKeyWords and TermsReviewandDiscussionQuestions

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11Internet Sites for Reference ContactInformationAbout the Chapter ContributorCHAPTERFOUR–MEETING, EXPOSITIONS, EVENTANDCONVENTIONVENUES: AN EXAMINATION OF FACILITIES USED BY MEETING AND EVENTPROFESSIONALSChapter ObjectivesHotelsPhysicalCharacteristicsMeeting Room SpacesOther Hotel Meeting SpacesFinancial StructureNegotiating Your EventRoom RatesFood and BeverageOther Revenue Generating DepartmentsLocal Meetings and EventsSeasonalityConventionCentersFinancial StructuresNegotiating for Your EventConference CentersMeeting Room SpacesAssociations and ConsortiumsFood and BeverageNegotiating your EventCruiseShipsNegotiating your EventSeasonalitySpecific Use FacilitiesFinancial StructureConsiderations for yourEventColleges and UniversitiesConsiderations for YourEventFood and EventsConsortiumsRetreat FacilitiesUnusual Venues

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12Associations and ConsortiumsOutdoor EventsOutdoor Venue ChallengesOutdoor TentsOutdoor Venue PermitsTrendsSummaryCase StudyKeyWords and TermsReviewandDiscussionQuestionsAbout the Chapter ContributorsCHAPTERFIVE–EXHIBITIONSAND TRADE SHOWSChapter ObjectivesHistoryThe State ofthe Exhibition IndustryTypes ofShows andExhibitionsTrade Shows orBusiness-to-Business ShowsConsumer Show orBusiness-to-Consumer ShowsConsolidation Shows (Also CalledCombinedorMixedShows)ExhibitionManagement:KeyPlayersExhibitionOrganizerFacility ManagerGeneral Service ContractorKnowledge, Skills, andAbilities of an Exhibition ManagerConsiderations in Managing a ShowLocationShipping and StorageMarketing and PromotionTechnologyRisk and Crisis ManagementExhibitor PerspectiveWhyExhibit?Exhibit Design PrinciplesStaffing the ExhibitMeasuringReturnonInvestmentTrendsand Best PracticesSummaryCase StudyKeyWords and TermsReviewandDiscussionQuestionsReferences

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13AbouttheChapterContributorCHAPTERSIX–SERVICECONTRACTORSChapterObjectivesDefinition of theGeneralServicesContractorGeneralService Contractor ResponsibilitiesLabor /Trade UnionsEvolution ofService ContractorsOrganization of aGeneralServices Contracting CompanyTypes of Service ContractorsSpecialty Service ContractorsExhibitor-Appointed ServiceContractorsTheRelationshipbetweenContractorsandEventOrganizersResources in the Service Contractor IndustrySoHowDoesItAllWork?Best PracticesSummaryCase StudyKeyWords and TermsReviewandDiscussionQuestionsAbouttheChapterContributorCHAPTERSEVEN–DESTINATIONMANAGEMENT COMPANIESChapter ObjectivesDestination Management Company: Definition, Structure, and ServicesServicesProvided by Destination Management CompaniesDestinationManagementCompanyversus Destination MarketingOrganizationBusiness Structure of DMCsThe Destination Management Company OrganizationIndependent OperatorMulti-servicesOperatorDestinationManagementNetworksBusiness Model of Destination Management CompaniesClientsDestinationManagementCompanyOperationsThe Sales ProcessIdentifying New Business OpportunitiesRequest for ProposalSite InspectionsProgramDevelopmentProgramExecution

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14Transportation servicesProductionofEventsWrap-Up and BillingFindingandSelectingaDestinationManagementCompanyAssociation ofDestinationManagementExecutivesBest Practices in DMC’sSummaryCase StudyKeyWords and TermsReviewandDiscussionQuestionsAbout the Chapter ContributorCHAPTEREIGHT–SPECIAL EVENTS MANAGEMENTChapter ObjectivesAWorking Definition of a SpecialEventHistoryandBackgroundIt All Begins with a RelationshipExamples of Special EventsPlanning Tools for a Special EventUnderstanding Community InfrastructureSpecial Event Marketing ConsiderationsMerchandising and Promoting the Special EventPromotionalMixSponsorships for Special EventsWorkingwiththeMediaforanEventUnderstandingtheTargetMarketforYourSpecialEventPreparing for the Special EventSoftware and Tools for Special EventsThe Special EventBudgetRental CostsSecurity CostsProduction CostsLaborCostsMarketingCostsTalentCostsBreakdown of the Special Event FutureTrendsand Best Practices in Special EventsSummaryCase StudyKeyWords and TermsReviewandDiscussionQuestionsAbout theChapter Contributor

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15CHAPTERNINE–FOODANDBEVERAGEChapter ObjectivesCatered EventsOn-premise CateringOff-premise CateringStyle of ServiceMenusFood Consumption PatternsBeverageEventsReasonsforaBeverageEventCategories of LiquorHowBeveragesAreSoldLabor ChargesHospitalitySuitesRoomsRoomSet UpsRoomRental ChargesServiceTablescapesRoom Rental ChargesService RequirementsSet Over GuaranteeCocktail ServersService TimingTrendsand Best PracticesSummaryCase StudyKeyWords and TermsReviewandDiscussionQuestionsAbout the Chapter ContributorsCHAPTERTEN–LEGALISSUESINTHEMEECINDUSTRYChapter ObjectivesNegotiationNegotiation StrategiesNegotiation Hotel ContractsNaming NamesContractsStatute of FraudsParol EvidenceKey Hotel Grouo Meeting Contract ClausesAttritionCancellationTermination

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16Dispute ResolutionCrisis Preparedness andManagementWhatIsRisk?WhatIsCrisisManagement?CrisisManagementAmericanswithDisabilitiesActIntellectualPropertyPatentsTrademarksCopyrightsLaborIssuesEthicsinMEECSupplier RelationsTrendsand Best Practices Regarding Legal Issues in MEECSummaryCase StudyKeyWords and TermsReviewandDiscussionQuestionsAbout the Chapter ContributorCHAPTERELEVEN–TECHNOLOGYANDTHEMEECPROFESSIONALChapter ObjectivesVirtualSiteSelectionandResearchVirtual ToursOnline RFP’sMeeting Industry Portals and Information ResourcesMarketing and CommunicationsWebsites and StrategicCommunicationsEventWebsitesMobile WebsitesE-blastsRoomDesignSoftwareSellingtheShowFloorOnline RegistrationSocial MediaPrimary Social ChannelsLive StreamingBloggingPodcastingHashtagsSocial SellingEvent AppsDesktop ToolsApexVirtual Trade ShowsOn-SiteEvent Tech InfrastructureBandwidthWired versusWireless

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