Operations Management, (Mcgraw-hill Education Operations and Decision Sciences) 1st Edition Solution Manual

Make studying easier with Operations Management, (Mcgraw-hill Education Operations and Decision Sciences) 1st Edition Solution Manual, designed for clear and structured learning.

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1
CHAPTER 1
INTRODUCTION TO OPERATIONS MANAGEMENT
CONCEPTUAL QUESTIONS
1.
Answer: Slogan A emphasizes Fit; Slogan B emphasizes Timing; Slogan C
emphasizes Price; Slogan D emphasizes Location; and Slogan E emphasizes
Performance.
2.
Answer: D. Customer Satisfaction
3.
Answer: False
4.
Answer: False
5.
Answer: Yes
6.
Answer: C. Fatigue
7.
Answer: B. How much do we pay the CEO?
PROBLEMS AND APPLICATIONS
1.
Answer: C. Location and Time
2
2.
Answer: B. Fit.
Feedback: Fit is a subcomponent of the consumption utility that captures how well
the product or service matches with the unique characteristics of a given consumer.
3.
Answer: A. Performance.
Feedback: Performance is a subcomponent of the consumption utility that captures
how much an average consumer desires a product or service.
4.
Answer: D. Timing.
Feedback: The "to-go" section is designed for customers to purchase food quickly
and move on their way to their departure gate. The primary focus is on the speed of
service, which addresses the timing element of the customer utility function.
5.
Answer: A. Performance.
Feedback: The "special edition" coupe has features that give it a higher level of
performance compared to the standard model. As a result, the "special edition"
vehicle clearly emphasizes the performance dimension of the customer utility
function.
6.
Answer: Hotels B, C, and D.
Feedback: The only hotel that is Pareto dominated is hotel A - all other are on the
efficient frontier. Hotel A is Pareto dominated by hotel B, as B is both cheaper and
better.
7.
Answer: Carriers A, B, and C.
Feedback: Carrier D is the only one not on the efficient frontier because it is
dominated by Carrier A on both measures.

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