Organizational Assessment of Apple Inc.
Evaluation of Apple's organizational structure, strategy, and performance.
Benjamin Clark
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ORGANIZATIONAL ASSESMENT OF APPLE INC.1
Organizational Assessment of Apple Inc.
Name
Mgt416
September 10, 2014
Argosy University
Analyze the organizational structure, strategic positioning, and competitive advantage of Apple Inc.
using SWOT analysis. Discuss both internal and external factors that impact the company’s operations
and market performance. Additionally, reflect on the ethical concerns related to Apple’s labor practices
and propose potential improvements. Ensure your answer is supported with relevant examples and
references. (Word count: 1500-2000 words)
ORGANIZATIONAL ASSESSMENT OF APPLE INC. 2
Abstract
There are several factors in a business that can either make or break it. A lot has got to do with
what you build it on and what you build it with. In some instances it may just take one product to
become successful such as the Apple Inc. with just one computer. Today it is a multi-billionaire
Organizational Assessment of Apple Inc.
Name
Mgt416
September 10, 2014
Argosy University
Analyze the organizational structure, strategic positioning, and competitive advantage of Apple Inc.
using SWOT analysis. Discuss both internal and external factors that impact the company’s operations
and market performance. Additionally, reflect on the ethical concerns related to Apple’s labor practices
and propose potential improvements. Ensure your answer is supported with relevant examples and
references. (Word count: 1500-2000 words)
ORGANIZATIONAL ASSESSMENT OF APPLE INC. 2
Abstract
There are several factors in a business that can either make or break it. A lot has got to do with
what you build it on and what you build it with. In some instances it may just take one product to
become successful such as the Apple Inc. with just one computer. Today it is a multi-billionaire
industry. Accessing a company’s current position in today’s market involves many factors.Here
is an evaluation on Apple Inc.
ORGANIZATIONAL ASSESSMENT OF APPLE INC. 3
Apple Inc. is a multinational organization that is located in the US. Its company that
designs, sells and produces various types of gadgets and products such aspersonal computers,
software, iPads and iPhones to consumers all over the globe. It was founded in 1976 and in 2005
it made $13.95 billion after previous ups and downs in the industry (Iftikhar,2013). So far it is
the number one and at the top of the market seller toward becoming the leader in technological
products which are sold today. They have attracted many customers as they represent a sense of
luxury, yet affordable and great design but also by providing convenience and comfort in user
friendly products that makes it crucial to want to own. People who are seen with an Apple
product are viewed in society as innovative, stylish, intelligent and apart from the crowd.
Owning one of Apple’s products helps to make life so much simpleris also one of their main
goals (Iftikhar, 2013). These techniques help make Apple Inc. a marketing genius in creating
products that can be recognized by its unique features and unlike any other(Iftikhar,2013).
Their motto, “Think Differently”, gives Apple Inc. the edge along with having simplicity
and creativity(Iftikhar,2013). Not just for the fact that Apple products are unique, simple and
have a luxurious image makes customers want to buy the products, but because they get to trust
the products and continue to have the need to keep up with technology (Iftikhar,2013). This is
what makes customers keep coming back for more. Apple Inc. has successfully transformed its
image from a computer manufacture to a full-fledged electronic company (Iftikhar,2013).
is an evaluation on Apple Inc.
ORGANIZATIONAL ASSESSMENT OF APPLE INC. 3
Apple Inc. is a multinational organization that is located in the US. Its company that
designs, sells and produces various types of gadgets and products such aspersonal computers,
software, iPads and iPhones to consumers all over the globe. It was founded in 1976 and in 2005
it made $13.95 billion after previous ups and downs in the industry (Iftikhar,2013). So far it is
the number one and at the top of the market seller toward becoming the leader in technological
products which are sold today. They have attracted many customers as they represent a sense of
luxury, yet affordable and great design but also by providing convenience and comfort in user
friendly products that makes it crucial to want to own. People who are seen with an Apple
product are viewed in society as innovative, stylish, intelligent and apart from the crowd.
Owning one of Apple’s products helps to make life so much simpleris also one of their main
goals (Iftikhar, 2013). These techniques help make Apple Inc. a marketing genius in creating
products that can be recognized by its unique features and unlike any other(Iftikhar,2013).
Their motto, “Think Differently”, gives Apple Inc. the edge along with having simplicity
and creativity(Iftikhar,2013). Not just for the fact that Apple products are unique, simple and
have a luxurious image makes customers want to buy the products, but because they get to trust
the products and continue to have the need to keep up with technology (Iftikhar,2013). This is
what makes customers keep coming back for more. Apple Inc. has successfully transformed its
image from a computer manufacture to a full-fledged electronic company (Iftikhar,2013).
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Subject
Business Management