Organizational Assessment of Apple Inc.: Structure, Strategy, and Ethical Considerations

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Organizational Assessment of Apple Inc.: Structure, Strategy, and EthicalConsiderationsAs a consultant hired to evaluate the performance of Apple Inc., assess the company's currentposition in relation to its business operations, strategy, andorganizational structure. In youranalysis, consider the internal and external factors influencing Apple's success, including thedemographic, socio-cultural, economic, and technological environment. Additionally,identify potential ethical issues that Apple may face in the current global business landscape.Support your evaluation with insights from at least three scholarly sources.Word Count Requirement:1500-2000 words

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LASA 1—Conducting an Organizational AssessmentThe success of an organization dependsheavily on its structure, strategies, and culture. In this assignment, you will develop anunderstanding of the importance of these elements in the successfailure of an enterprise.This assignment is the first of the two LASA assignments you will complete in this course.Select at least three (3) scholarly sources to support the information in your report.Description of LASA:In this assignment, you will assess an organization’s current position in the internal andexternal environment.Scenario:You have been hired as a consultant to evaluate the performance of a manufacturing orservice organization. As part of your function, you need to assess the organization’s currentposition with regard to their business operations, strategy, and organizational structure, aswell as identify potential ethical issues management may face. The executive managementteam has asked you to submit a report of your findings.Business description(Apple Inc)The Company’s products and services include iPhone, iPad,Mac, iPod, Apple TV, a portfolioof consumer and professional software applications, the iOS and OS X operating systems,iCloud and a variety of accessory, service and support offerings. The Company also sells anddelivers digital content and applications through the iTunes Store, App Store,iBooks Store,and Mac App Store. The Company sells its products worldwide through its retail stores,online stores, and direct sales force, as well as through third-party cellular network carriers,wholesalers, retailers, and value-added resellers. Apple, Inc. has experienced a tremendousgrowth from 2001 when it has introduced its iPod mp3 player. Since then, the companylaunched numerous successful electronic products including iPhone, iPad and new series ofMac computers, which resulted in huge revenue growth (from $5.36 billion in 2001 to$170.91 billion in 2013). The main reasons of such great Apple’s success are its marketing

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and advertising capabilities, vertical integration, brand reputation and strong distributionchannels in U.S(Daly, K., and M. U. Shahid (2013)).Business StrategyThe Company is committed to bringing the best user experience to its customers through itsinnovative hardware, software and services. The Company’s business strategy leverages itsunique ability to design and develop its own operating systems, hardware, applicationsoftware, and services to provide its customers new products and solutions with superiorease-of-use, seamless integration, and innovative design. The Company believes continualinvestmentinresearchanddevelopment,marketingandadvertisingiscriticaltothedevelopment and sale of innovative products and technologies. As part of its strategy, theCompany continues to expand its platform for the discovery and delivery of third-partydigitalcontentandapplicationsthroughtheiTunesStore.TheCompanysupportsacommunity for the development of third-party software and hardware products and digitalcontent that complement the Company’s offerings. The Company believes a high-qualitybuying experience with knowledgeable salespersons who can convey the value of theCompany’s products and services greatly enhances its ability to attract and retain customers.Therefore, the Company’s strategy also includes enhancing and expanding its own retail andonline stores and its third-party distribution network to effectively reach more customers andprovide them with a high-quality sales and post-sales support experience.Apple Marketing PlanApple Inc’s Organizational Structure

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At Apple Inc. the Senior Vice President of Worldwide Marketing, Philip Schiller, is placedat the second tier of the organizational chart. Apple Inc. (Apple) has managed to createsubstantial value in the highly competitive consumer electronics industry, by innovating andforging a path considerably different from those of the largest competitors in the industry,successfully differentiating its products from those of the competition by choosing to focuson quality, design elegance, and superior customer service. Apple utilizes the internet and theWorld Wide Web to market its products and services to consumers all over the world. Applehas made online consumers its target audience with technological advances and the increasedavailability of internet connections.Despite the current economic downturn, the emergence of smartphones operating oncompeting platforms (android, windows, etc.), and the growth of ultraportables (tablets),

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