PSY 301- Introduction to Social Psychology
Overview of key concepts in social psychology.
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Running head: Persuasion 1
Persuasion
PSY 301- Introduction to Social Psychology
Instructor
Date:
In your essay on persuasion, you discussed various aspects such as the characteristics of the persuader,
the persuasive message, and the audience. Reflecting on these components, explain how the credibility,
attractiveness, and likeability of a persuader influence the effectiveness of a persuasive message.
Additionally, analyze how emotions, framing, narratives, and rational appeals play a role in shaping the
message. Finally, consider how audience characteristics such as gender, culture, and self-esteem impact
the reception of persuasive messages. Your response should be between 700-1000 words and include
references to key concepts from the course material.
Persuasion
PSY 301- Introduction to Social Psychology
Instructor
Date:
In your essay on persuasion, you discussed various aspects such as the characteristics of the persuader,
the persuasive message, and the audience. Reflecting on these components, explain how the credibility,
attractiveness, and likeability of a persuader influence the effectiveness of a persuasive message.
Additionally, analyze how emotions, framing, narratives, and rational appeals play a role in shaping the
message. Finally, consider how audience characteristics such as gender, culture, and self-esteem impact
the reception of persuasive messages. Your response should be between 700-1000 words and include
references to key concepts from the course material.
Running head: Persuasion 2
e have all encountered persuasion in many different ways all the time. From late night infomercials to
that person at the mall doing everything they can to get you to show interest in their product. If
someone wants us to do something we do not necessarily want to do, then they have the opportunity to
persuade us. In this paper I will discuss many of the most important aspects of persuasion, such as the
characteristics of the persuader, what attributes are in a persuasive message, how we are influenced by
the framing, emotion, narratives and rational appeals in the messages we receive. Next, we will discuss
the characteristics of the audience and assess the role of gender, culture and self esteem involved in the
process of receiving persuasive messages. There are many interesting facets to persuasion and
persuasion will be a part of our lives forever as people find new and more convincing ways to persuade
people to do certain things.
To have the ability to persuade someone a person must possess certain characteristics. Two of
the most important of those characteristics is the credibility, mainly their expertise and trustworthiness
of the persuader, or central communicator. Credibility is defined by Feenstra as, “Believability; a factor
in whether a message is persuasive. Its two aspects are expertise and trustworthiness” (Feenstra,
2011).While being credible is important, a person’s expertise plays an integral role in a person’s ability
to persuade. Expertise is defined as, “One aspect of credibility, along with trustworthiness. Describes a
communicator who appears to have knowledge and is able to communicate it” (Feenstra, 2011). Going
hand in hand with expertise is trustworthiness which is clearly defined as, “One aspect of credibility,
along with expertise. Describes a communicator who we believe is telling us accurate information”
(Feenstra, 2011). If we come across a person trying to sell us something and they do not seem to know
all the important and basic facts about a product then it is assumed that that person is not an expert
about the product and since they do not know all the basic and important information then they are not
trustworthy, at least when it comes to that product. Therefore, we are less likely to be persuaded by that
e have all encountered persuasion in many different ways all the time. From late night infomercials to
that person at the mall doing everything they can to get you to show interest in their product. If
someone wants us to do something we do not necessarily want to do, then they have the opportunity to
persuade us. In this paper I will discuss many of the most important aspects of persuasion, such as the
characteristics of the persuader, what attributes are in a persuasive message, how we are influenced by
the framing, emotion, narratives and rational appeals in the messages we receive. Next, we will discuss
the characteristics of the audience and assess the role of gender, culture and self esteem involved in the
process of receiving persuasive messages. There are many interesting facets to persuasion and
persuasion will be a part of our lives forever as people find new and more convincing ways to persuade
people to do certain things.
To have the ability to persuade someone a person must possess certain characteristics. Two of
the most important of those characteristics is the credibility, mainly their expertise and trustworthiness
of the persuader, or central communicator. Credibility is defined by Feenstra as, “Believability; a factor
in whether a message is persuasive. Its two aspects are expertise and trustworthiness” (Feenstra,
2011).While being credible is important, a person’s expertise plays an integral role in a person’s ability
to persuade. Expertise is defined as, “One aspect of credibility, along with trustworthiness. Describes a
communicator who appears to have knowledge and is able to communicate it” (Feenstra, 2011). Going
hand in hand with expertise is trustworthiness which is clearly defined as, “One aspect of credibility,
along with expertise. Describes a communicator who we believe is telling us accurate information”
(Feenstra, 2011). If we come across a person trying to sell us something and they do not seem to know
all the important and basic facts about a product then it is assumed that that person is not an expert
about the product and since they do not know all the basic and important information then they are not
trustworthy, at least when it comes to that product. Therefore, we are less likely to be persuaded by that
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Document Details
University
University of Phoenix
Subject
Psychology