S aint GBA 327 E xam 2 L atest 2015 W inter Question 1. Question: Web 2.0 refers to Web - delivered services and content paid for by: SM sponsors. users. advertisers. investors. Question 2. Question : Which of the following statements is true of social CRM? Customers likely to generate the most business get the most attention from the organization. All the customer relationship processes in social CRM are structured and controlled. Each customer crafts his or her own relationship with the company. Though relationships emerge from joint activity, companies control the customers. Question 3. Question : When a student attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her: human capital. process capital. social capital. structural capital. Question 4. Question : A group considers Twitter to be far superior to Facebook and attempts to convince others that this is true. When confronted with contrary evidence, the group members do not change their opinion. According to Gossieaux and Moran, which of the following kinds of communities is most likely being illustrated in the given scenario? Defenders of belief Seekers of the truth Proprietary community Gated community Question 5. Question : The primary risk of peer - to - peer support in the context of social media and customer service is: loss of control. loss of credibility. lack of privacy. increase in expenses. Question 6. Question : Social capital, unlike traditional capital: appreciates with time and never depreciates. depreciates with time and never appreciates. sometimes depreciates and at other times appreciates with time. remains constant with time. Question 7. Question : According to the SEAMS dynamic process, which of the following activities is most likely to involve the identification of important communities, what they do, where they hang out, what they care about, and how organizations relate to them? Sensing Engaging Activating Measuring Question 8. Question : Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as: links. authoring. signals. extensions. Question 9. Question : In McAfee's SLATES Enterprise 2.0 model, "A" stands for: auditing. alerts. authoring. announcements. Question 10. Question : ________, which refers to the matter in an SM site that is contributed by nonemployee site visitors, is the essence of SM relationships. User - generated content Folksonomy Secondary data Continuous data Question 11. Question : ________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser. Pay - per - click Conversion rate Folksonomy Enterprise 2.0 Question 12. Question : Which of the following revenue models is most likely followed by companies providing Web 2.0 services? Traditional marketing Pay - per - click User participation Venture capital Question 13. Question : According to Gossieaux and Moran, which of the following observations is true about a hyper - social organization? It uses social media in an organization - centric manner. It creates relationships in which only one of the parties perceives and gains value. It is characterized by a transformation of thinking from market segments to tribes. It is an organization that transitions from a dynamic process to a structured one. Question 14. Question : The storage of ________ differentiates SMIS from Web site applications. secondary data content data connection data continuous data Question 15. Question : According to Gossieaux and Moran, which of the following statements is true of defenders - of - belief communities? They are open to changing their beliefs when confronted with contrary evidence. They are very effective for activities that involve innovation or problem solving. They make ineffective sales and marketing professionals. They seek conformity and want to convince others of the wisdom of their beliefs. Question 16. Question : A ________ is a person who is well versed in an organization's strategy and focuses on ensuring that business processes and information systems meet the organization's competitive strategies. business analyst business application programmer business administrator business supervisor Question 17. Question : In a business process, resources are: people or computer applications that are assigned to roles. collections of procedures and activities. the total number of points of work that can be accomplished in each scrum period. collections of related tasks that receive inputs and produce outputs. Question 18. Question : According to Brooks' Law, adding more people to a late project will: guarantee efficiencies. speed up the project. create diseconomies of scale.