Saint GBA 327 Exam 2 Latest 2015 Winter
Exam 2 for a business course.
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Saint GBA 327 Exam 2 Latest 2015 Winter
Question 1. Question: Web 2.0 refers to Web-delivered services and content paid for by:
SM sponsors.
users.
advertisers.
investors.
Question 2. Question : Which of the following statements is true of social CRM?
Customers likely to generate the most business get the most attention from the organization.
All the customer relationship processes in social CRM are structured and controlled.
Each customer crafts his or her own relationship with the company.
Though relationships emerge from joint activity, companies control the customers.
Question 3. Question : When a student attends a business function for the purpose of meeting
people and reinforcing relationships, he or she is investing in his or her:
human capital.
process capital.
social capital.
structural capital.
Question 4. Question : A group considers Twitter to be far superior to Facebook and attempts to
convince others that this is true. When confronted with contrary evidence, the group members do
not change their opinion. According to Gossieaux and Moran, which of the following kinds of
communities is most likely being illustrated in the given scenario?
Defenders of belief
Seekers of the truth
Proprietary community
Gated community
Question 5. Question : The primary risk of peer-to-peer support in the context of social media
and customer service is:
loss of control.
loss of credibility.
lack of privacy.
increase in expenses.
Question 6. Question : Social capital, unlike traditional capital:
appreciates with time and never depreciates.
depreciates with time and never appreciates.
sometimes depreciates and at other times appreciates with time.
Question 1. Question: Web 2.0 refers to Web-delivered services and content paid for by:
SM sponsors.
users.
advertisers.
investors.
Question 2. Question : Which of the following statements is true of social CRM?
Customers likely to generate the most business get the most attention from the organization.
All the customer relationship processes in social CRM are structured and controlled.
Each customer crafts his or her own relationship with the company.
Though relationships emerge from joint activity, companies control the customers.
Question 3. Question : When a student attends a business function for the purpose of meeting
people and reinforcing relationships, he or she is investing in his or her:
human capital.
process capital.
social capital.
structural capital.
Question 4. Question : A group considers Twitter to be far superior to Facebook and attempts to
convince others that this is true. When confronted with contrary evidence, the group members do
not change their opinion. According to Gossieaux and Moran, which of the following kinds of
communities is most likely being illustrated in the given scenario?
Defenders of belief
Seekers of the truth
Proprietary community
Gated community
Question 5. Question : The primary risk of peer-to-peer support in the context of social media
and customer service is:
loss of control.
loss of credibility.
lack of privacy.
increase in expenses.
Question 6. Question : Social capital, unlike traditional capital:
appreciates with time and never depreciates.
depreciates with time and never appreciates.
sometimes depreciates and at other times appreciates with time.
remains constant with time.
Question 7. Question : According to the SEAMS dynamic process, which of the following
activities is most likely to involve the identification of important communities, what they do,
where they hang out, what they care about, and how organizations relate to them?
Sensing
Engaging
Activating
Measuring
Question 8. Question : Enterprise 2.0 workers want applications to enable them to rate tagged
content and to use the tags to predict content that will be of interest to them, a process McAfee
refers to as:
links.
authoring.
signals.
extensions.
Question 9. Question : In McAfee's SLATES Enterprise 2.0 model, "A" stands for:
auditing.
alerts.
authoring.
announcements.
Question 10. Question : ________, which refers to the matter in an SM site that is contributed by
nonemployee site visitors, is the essence of SM relationships.
User-generated content
Folksonomy
Secondary data
Continuous data
Question 11. Question : ________ measures the frequency that someone who clicks on an ad
makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.
Pay-per-click
Conversion rate
Folksonomy
Enterprise 2.0
Question 12. Question : Which of the following revenue models is most likely followed by
companies providing Web 2.0 services?
Traditional marketing
Pay-per-click
Question 7. Question : According to the SEAMS dynamic process, which of the following
activities is most likely to involve the identification of important communities, what they do,
where they hang out, what they care about, and how organizations relate to them?
Sensing
Engaging
Activating
Measuring
Question 8. Question : Enterprise 2.0 workers want applications to enable them to rate tagged
content and to use the tags to predict content that will be of interest to them, a process McAfee
refers to as:
links.
authoring.
signals.
extensions.
Question 9. Question : In McAfee's SLATES Enterprise 2.0 model, "A" stands for:
auditing.
alerts.
authoring.
announcements.
Question 10. Question : ________, which refers to the matter in an SM site that is contributed by
nonemployee site visitors, is the essence of SM relationships.
User-generated content
Folksonomy
Secondary data
Continuous data
Question 11. Question : ________ measures the frequency that someone who clicks on an ad
makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.
Pay-per-click
Conversion rate
Folksonomy
Enterprise 2.0
Question 12. Question : Which of the following revenue models is most likely followed by
companies providing Web 2.0 services?
Traditional marketing
Pay-per-click
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Document Details
University
Saint Leo University
Subject
Business Management