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Strategic Audit on e-company Tigerdirect.com.com and Best Buy

A comparative strategic audit of Tigerdirect and Best Buy.

Benjamin Fisher
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Running Head: STRATEGIC AUDIT ON E-COMPANY1Strategic Audit on e-company Tigerdirect.com.com and Best Buy<Your Name><Class>Strategic Audit of E-Companies: TigerDirect.com and Best BuyConduct a strategic audit comparing TigerDirect.com and Best Buy. Your analysis should include the followingsections:1.Company Introduction:Provide a brief overview of each company, including their mission statements andproduct offerings.2.Key Strategies:Compare the marketing strategies and business operations of both companies. Discuss thedifferences in customer interface approaches, including online, brick-and-mortar, and multi-channel strategies.3.SWOT Analysis:Conduct a detailed SWOT analysis for both TigerDirect.com and Best Buy, highlightingtheir strengths, weaknesses, opportunities, and threats.4.Importance of Strategic Management:Explain the importance of strategic management and how itimpacts the performance of these companies. Include financial and non-financial benefits.5.Recommendations and Conclusion:Based on your analysis, provide strategic recommendations for bothcompanies to enhance their competitive advantage and market positioning.Word Count Requirement:2000–2500 words.

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STRATEGIC AUDIT ON E-COMPANY2Tiger DirectCompany IntroductionTigerdirect.comis a direct online and catalog retailer of computers and consumer electronics. Itis a Systemax subsidiary. Its headquarters are in Fontainebleau, Florida.Tigerdirect.com.comwas established to serve the needs of computer users, and today it is one of the industry's topcomputer and computer-product retailers.It isa Fortune 1000 company and leading retailer ofbrand name and private label products, including personal computers, notebook computers,consumer electronics, computer-related accessories, technology supplies and industrial products.Mission statement:“Through an efficient and diversified multi-channel marketingsystem, weprovide customers a unique shopping experience by offering the best prices andservice on a broad range of products and services.”Best Buy Company IntroductionBest Buy was founded in 1966.Itis a retail consumer electronics business that owns 1150 bigbox and over100 express stores around the globe.Its branded store banners include Best Buy,Best Buy Express, Best Buy Mobile, Five Star, Future Shop, Geek Squad, Magnolia AudioVideo, and Pacific Sales. Its stores sell a variety of electronic gadgets, movies, music, computers,mobile phones, and appliances. On the services side,it offers installation and maintenance,technical support, and subscriptions for mobile phone and Internet services.BestBuy sports alarge array of brands.Best Buy’s competitors include Amazon, Walmart, Radio Shack and theworld of onlineretailers.Mission Statement:"Our formula is simple: we’re a growth company focused on bettersolving the unmet needs of our customers—and we rely on our employees to solve those puzzles.Thanks for stopping”.Common Key Strategiesof companies:
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