Strategic Expansion into the Indian Market: A Comprehensive Business Analysis and Implementation Plan

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1Strategic Expansion into the Indian Market: A Comprehensive BusinessAnalysis and Implementation PlanIntroductionThe foreign market chosen for expansion is India. Further, this particular paper highlightsconcernsofChairman,ViceChairman,SecretaryandTreasurerwithrespecttothisexpansion.Chairman1.Discuss the macro environment of the country.Political FactorsIn India there ishigh interference fromgovernment in form of taxes and tariffs.Economic FactorsThe economic factors affecting the business environment of India include inflation, economicstability, interest rate, foreign exchange rate, change in income levels and rising populationrate.Social FactorsThe social factors affecting the business environment of India customer buying preferences,market trends, changing lifestyles and rising income levels.Technological FactorsThe business environment of India has shown great success in terms of technologicaladvancement. The chieftechnological factors affecting India are research and development,technical advancement and high expertise.

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22.What is the company strategy there?The company would follow cost leadership strategy in India. This approach involves perkingup profits through decreasing costs, at the same time charging market average prices andaugmenting marketplace share by way of charging lesser costs, at the same time generating aconsiderable profit on every same since there is decreased cost(Stahl and Grigsby, 1997).The cost leadership strategy basically involves being the leader with respect to cost within thebusiness industry or market. Simply being amongst the lowest-cost producers is not goodenough, as you leave yourself wide open to attack by other low-cost producers who mayundercut your prices and therefore block your attempts to increase market share.3.How will you be socially and economically responsible?The company at every level would ensure that it operates in a socially and economicallyresponsible manner. It would offer superior quality and reasonably priced products to itscustomers. It would ensure that products meet the set standards.4.What would be the role of management?Managementinvolves individuals who design a company’sstructure anddecide the wayinwhichdifferentfacetsofthecompanywouldinteract(Gomez-Mejiaet.al.,2008).Managementrolewouldinvolvesixfundamentalfunctionsi.e.planning,organizing,leading,staffing,controllingandlastly,motivating.Different levelsof managementwouldtake partindistinctelementsof this designprocedure, with uppermanagementbuildingthebasicorganizationalstructure. Basically, the role of managementwould betodirectthecompanytowardsobjectiveachievement. The Management would beresponsible for moving the companytowards itsgoals or purposes throughassigningtasks,whichindividuals in the company would carry out.

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35.What is the mode of entry you are going to use, and why?The company would choose strategic alliance for entering the Indian marketplace. Strategicalliance simply mirrorsthewantofcompaniestoaccomplishtheirautonomousbusinessgoalssupportively(LorangeandRoos,1993).However,intoday’scomplexbusinessenvironment,thereexiststheneedformakingsuchabusinessplanningforgainingcompetitivebenefitsamongstthe fiercerivalswithin the marketplace.Companies, which formstrategic alliancegenerally,expect togain advantagein onewayorthe other.The chiefreasons for company to take on strategic alliance approach involve:Gainingcapabilities:TheCompanymightwanttomanufacturesomethingoracquireparticularresourceswhichit lackswith respect toknowledge, expertiseandtechnology. It might require sharing those abilities that the other companies hold.Simpleraccess to target marketplace:Launchingthe productina new marketplacecould prove tobe costlyand complicated.Selectingstrategic allianceapproachas theentry modewouldhelp in dealing with risks and reducingthe entry cost.Sharingfinancial risk:Companycould usestrategic arrangement for reducingtheirindividualcorporatefinancial risk.Handlingpolitical obstacles: Introducinga product intosome othernationmightconfront thecompanywith politicalforcesand strictrulesinflicted bynationalgovernment. Thus, strategicalliancecan help the company to deal with this.Achieving competitive advantageand synergy:Competitive advantageand synergyarefactorsthatdirect thecompanytowardshighersuccess.Thecompanymightnot bepowerfulenoughofattainingthese elementsindependentlyhoweverit mightdoablethrough joint efforts with someothercompany.

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46.You are also thinking of how you are going to implement the rewards program.Obtainingfull support of the top management.After thatestablishinga planning team.Determiningthebasis for recognitionGetting theinput fromprospectiverecipientsabout their recognition preferencesDeciding therecognitionapproaches i.e. whowould hand out the recognition? Whatcriteriawould be adopted for determiningwho is eligiblefor receiving the rewards?How often or when the recognitionwould take place?How the recognitionwouldbeattained(i.e.publicor private,informal orformal)?Documentingeverything for futureuseSeekingfeedbackabout the program after it’sexecuted.7.What do you think would motivate the workers?Thecompanywouldadoptseveralstrategiesformotivatingemployees.Theseinclude:Observingstaffperformanceall throughtheevaluation periodand notwaitingtillperformance appraisaltime forreviewinghowstaff membersperformtheir jobs.Givingstaff members’regular feedback.Schedulingpublic announcementsfor recognizingemployees.Promotingstaffmemberswithperformancerecords,whichregularlysurpasstheorganization’s expectations.Askingstaff membersto volunteer for roles where theycouldshow theirabilities.Obtainingstaffopinionsby making use offrequentlyscheduled surveys,generallyonce a year.8.How would you design the right culturally appropriate program?

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