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Strategic Management in Google

A case study analyzing Google's strategic management and business growth strategies.

Caleb Patterson
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GOOGLE1Strategic ManagementinGoogleByStrategic Management of TechnologyAssignment Number:ProfessorNameApril22, 2014Analyze Google's organizational culture, technological competencies, and productdevelopment strategy, anddiscuss how they contribute to its success in the competitive techindustry. Using Schein’s model of organizational culture, explain how Google’s managementpractices, employee empowerment, and internal innovation foster a dynamic and sustainablebusiness environment. Your answer should also address potential challenges related to employeeisolation and work-life balance within Google’s unique culture. (Word Count: 1,500-2,000words)

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