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Strategic Market Expansion and Product Line Development at Matssoft

A case study on Matssoft's market expansion and product development strategy.

Daniel Kim
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Strategic Market Expansion and Product Line Development at MatssoftMatssoft is positioning itself as a leading global firm in electronic products by focusing onproduct diversification, market segmentation, and brand loyalty. Analyze Matssoft’s strategy interms of product line length, segmentation, and customer-centric approach. Discuss how thesestrategies contribute to competitive advantage and market expansion. Use relevant marketingtheories, such as Porter’s Competitive Forces, SWOT analysis, and target marketing principles,to support your arguments. Your answer should be between 1,500 and 2,000 words and includereferences to scholarly sources.

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Business Management

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